Demand Generation Marketing Manager – Webinars

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

As the Demand Generation Marketing Manager for webinars, you will be responsible for building and managing F5’s webinar program, setting global standards for execution and development. You will drive strategic planning, ensure seamless execution, and provide reporting/analytics for ongoing optimization of F5 webinar campaigns. This role involves working across key audiences and all phases of the customer journey, collaborating with cross-functional teams and product marketing to plan targeted webinars that generate demand for F5 products and deliver qualified leads that significantly influence pipeline and revenue.  

Responsibilities:  

• Write compelling and engaging content for webinar registrations and email invitations. 
• Develop schedules, arrange speakers, facilitate rehearsal, recordings and live sessions, and manage the on-demand library.  
• Moderate live webinars with on-camera presence (to introduce speakers, webinar housekeeping tips, and facilitate questions) 
• Demonstrate exceptional project management and organizational skills; handle multiple projects simultaneously and manage complex processes.  
• Collaborate with field, integrated marketing, product marketing, and other global teams to bring F5’s message to market via informative and engaging webinars.  
• Experiment new and alternative ways to leverage webinar campaigns to achieve overall marketing objectives and goals.  
• Utilize data and analysis to make informed decisions to build better campaigns.  
• Oversee the strategy and development of promotional and targeted webinar campaigns to support growth and retention goals.  
• Publish content for F5’s on-demand programs, leveraging platform tools to optimize campaign performance and increase audience engagement.  
• Advocate for informative and compelling content to elevate the webinar viewing experience and boost registrations and conversions.  
• Establish and adhere to a webinar intake process that provides a standardized approach to adding webinars to the calendar, fully aligned with GTM priorities.  
• Monitor, measure, and report webinar performance against business goals, delivering weekly briefs to marketing and sales leadership based on agreed-upon KPIs, including registration numbers, attendance rate, audience engagement, and audience makeup.  
• Set standardized webinar practices to be carried to other regions around the globe.  
• Become the resident expert on all F5’s webinar platforms, tools, and production techniques, working with internal teams and external partners to execute professional-quality webinars.  
• Research and outline information to include in outreach campaign kits designed to inform BDRs and account managers; keep kits organized and updated.  
• Foster and support a data-driven culture where decisions are supported by market trends, research, testing, and analysis.  
• Support other demand generation key initiatives as needed.  

Experience: