Senior Social Media Manager, Allrecipes

Job Title

Senior Social Media Manager, Allrecipes

Job Description

About The Position | Major goals and objectives and location requirements

The Senior Social Media Editor, Allrecipes, a crucial member of the digital editorial team, is responsible for overseeing our popular social media platforms and ensuring their content is compelling and polished while growing on-site referrals and on-platform engagement. This includes overseeing Allrecipes’ social media channels by posting a high volume of videos and photos on a daily basis and coordinating with editorial and programming teams for in-depth on-platform storytelling.

The Senior Social Media Manager will oversee two Social Media Editors and work closely with staff editors and writers, our video editors and social media strategists, and our design team to consistently publish content to Allrecipes’ social channels, including video, articles and sponsored content as well as to promote events or products. Developing, coordinating, and scheduling creative­ projects across Instagram, TikTok, Facebook, and Twitter, and other platforms as they arise, are all key parts of this role.

Successful candidates will be able to produce dynamic social content under tight deadlines and have a knack for quick problem-solving. Packaging digital content in a way that engages our social audience and grows on-site traffic- through visuals, video, clever captions and headlines, use of on-platform features among other tools- is a key part of the role, along with scheduling and coordinating with other departments at Dotdash Meredith.

The Senior Social Media Editor will be a team player who has excellent writing and communication skills as well as a passion for food & cooking. 

The Senior Social Media Editor must be willing to work occasional off-hours and weekends as necessary.

Hybrid 3x a week- (New York) 

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Remote-

In-office Expectations: This position is fully remote with no in-office requirements, (might require coming into an office 1 or 2x a year)

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

• 20%:  Grow audiences on Instagram, TikTok, and other platforms while increasing social referral traffic to the site, video views, and engagement. 

• 20%:  Stay on top of social media trends, emerging platforms, and new opportunities on existing channels; propose and execute new strategies as appropriate. 

• 20%:  Manage a team of two Social Media Editors, delegating appropriately and proactively helping to foster their career growth.

• 15%:  Collaborate with sales on sponsored content (such as photo and video shoots) and work with other staffers and freelancers to execute the projects.

• 15%:  Use our metrics reporting tools to create reports detailing our social traffic and engagement.

• 5%:  Oversee and approve production of all social content

• 5%:  Ensure an editorial calendar with a mix of content that promotes stories from the website, supports client/sold initiatives, drives engagement on site, and highlights brand talent. 

The Role’s Minimum Qualifications and Job Requirements:

Education:

• Bachelors’ degree in Journalism or related field or equivalent work experience

Experience:

• 5 years of digital/social experience, preferably with travel media experience

Specific Knowledge, Skills, Certifications and Abilities:

• Excellent writing and communication skills

• Excellent management skills- time, priorities and people

• Strong knowledge of food media, the general media landscape, and an interest in food, cooking, and recipes

• Experience with social media scheduling apps

• An idea generator who can think of new ways to engage followers using visuals, text, video and platform-specific features

• Ability to thrive in a fast-paced environment

• Experience with social media platforms in a professional capacity

• Experience working on sponsored content

% Travel Requ