Financial Analyst, Category Finance

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. 

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

About the Role:

Hims & Hers is looking to hire an exceptional Financial Analyst, Category Management to join our strategic finance organization. This role will report to the Sr. Finance Manager, Category Management and is remote-based. As a Financial Analyst, you will own and be responsible for category P&L management, maintaining category financial models and revenue forecasts, building models for new products and pricing decisions, supporting ad-hoc strategic finance decisions, systems management, and customer lifetime value calculations.

You Will:

• Fully own the financials for multiple business lines — building, maintaining, and refining revenue and contribution margin forecasts with precision and insight.

• Act as the key finance owner for new category launches, partnering cross-functionally to model scenarios, assess investment returns, and ensure financial readiness for go-to-market success.

• Support the growth of our rapidly evolving Weight Loss category, driving strategic and financial alignment across marketing, operations, and product to optimize performance and unit economics.

• Serve as a trusted advisor to Category Directors, delivering clear, data-driven insights that influence both short-term actions and long-term strategy.

• Own customer lifetime value (LTV) models and be the subject matter expert on unit economics — guiding leadership’s understanding of profitability levers and sustainable growth.

• Develop frameworks and financial models to evaluate the size, impact, and prioritization of competing initiatives, ensuring resources are allocated to the highest-value opportunities.

• Regularly build complex Excel/Google Sheets models from scratch to answer critical business questions and support executive decision-making.

• Partner with cross-functional teams to set, test, and optimize pricing strategies that balance customer growth and profitability.

• Define and operationalize key KPIs, building automated reporting and scorecards that improve visibility and accountability across teams.

• Lead ad hoc analyses, board materials, and strategic projects that shape the company’s financial and operational direction.

• Contribute to the annual, quarterly, and monthly planning cycles, ensuring forecasts reflect evolving business dynamics and growth opportunities.

You Have:

• B.S. in Finance or Accounting, or equivalent experience

• 2+ years of experience in analytical financial roles such as strategic finance, investment banking, and/or consulting

• The ability to manipulate large datasets is required.

• Prior SQL or Looker experience is a plus

• Strategic thinker who is intellectually curious

• Highly organized and detail-oriented, with the ability to multitask

• An ambitious self-starter who thrives in an ever-changing work environment

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• 401k benefits with employer matching contribution

• Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives an