Brand & Communications Mktg Implementer

Texas, United States of America

Job Family Group:

Sales & Marketing

Worker Type:

Regular

Posting Start Date:

June 25, 2026

Business Unit:

Downstream and Renewables

Experience Level:

Experienced Professionals

Job Description:

What’s the role

Shell is seeking a Brand & Communications Marketing Implementer to join its team in Woodcreek, Houston.

Shell Mobility is the world’s largest mobility retailer, serving 33 million customers daily across 80 markets. Mobility’s mission is to make life’s journeys better by delivering high‑quality products, seamless convenience experiences, and integrated energy solutions. As Shell advances through the energy transition, Mobility plays a critical role in delivering value with lower emissions and elevating customer-centricity across every interaction.

The Brand & Communications team is a group of trusted marketing professionals and brand stewards which sits within the North American Mobility Marketing organization.

This team develops, implements and measures data-led, customer-centric marketing strategies in collaboration with our Integrated Agency Team (IAT) and Product Marketing partners to deliver commercial outcomes. The team develops communication strategies and plans to support annual marketing investments.

The Brand & Communications Implementer works closely with the Product Owners to manage end-to-end campaign development and delivery linked to in-year business goals. The specific campaigns and customer value propositions (CVPs) that this role will support are subject to business needs.

Accountabilities:

• Lead annual planning and execution for assigned CVP(s), translating business priorities into delivery plans, including budget management, creative development, ad research (as applicable), media plan development, measurement (MMM), optimization and performance reporting. Ensure activity complies with Shell brand governance, legal, and regulatory requirements, proactively identifying and escalating risks as needed

• Partner with Brand/Product/CVP Owners to develop clear, insight‑led briefs and ensure alignment between business objectives, communications strategy, and in‑market execution

• Lead development of CVP-specific communications strategies, in close partnership with creative and media agencies, ensuring alignment to business priorities, consumer insights, and brand standards

• Lead delivery of integrated, CVP‑specific campaigns across all relevant channels (e.g., ATL, radio, social, BTL, digital, PR), coordinating agency partners to ensure quality, consistency, and timely execution

• Monitor, analyze, and optimize performance, translating results into clear insights and actionable recommendations to drive ROI. Works closely with agency partners to optimize plan in-flight and delivers insight-driven reporting

• Lead day to day contract management as the contract holder for select agency relationships, partnering with Contracting and Procurement (CP) to define scopes, manage contracts and burn reports, and co-lead agency business reviews to ensure strong value delivery and performance

• Manage annual budgets and agency scopes, including phasing, invoicing, forecasting, and regular burn and variance reporting

What you bring

• Must have legal authorization to work in the US on a full-time basis for anyone other than current employer

• Bachelor’s degree in Marketing, Business, Communications or a related field

• Minimum of 5 years of progressive experience in Brand Marketing and/or Integrated Marketing Communications, with demonstrated accountability for complex projects, budgets, and cross‑functional delivery

• Experience in end‑to‑end ownership and delivery of campaigns at scale, including briefing, execution, optimization, and performance review. Strong operational ownership, ensuring readiness to launch, issue resolution and end-to-end delivery accountability across all consumer touchpoints

• Experience in developing channel-agnostic communication strategies (ATL, BTL, digital, influencer, earned), either client-side or agency-side, grounded in business objectives, consumer insights and brand standards. Direct accountability for creative quality, consistency, and effectiveness

• Demonstrated experience managing agency partners, ensuring clear ways of working, scope and budget oversight, and performan