Senior Marketing Manager, Video Podcasts

WHO WE ARE

Vox Media is the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about what’s now, what’s next, and what’s possible.

The Vox Media Podcast Network is the home to the most influential voices and programming in podcasting, including A Touch More with Sue Bird and Megan Rapinoe, Pivot with Kara Swisher and Scott Galloway, Where Should We Begin? with Esther Perel, Stay Tuned with Preet Bharara and many more award-winning shows across categories. Our Podcast Marketing team is dedicated to the strategic planning and execution of all consumer marketing efforts intended to develop and retain our show’s audiences across audio, video and social, ultimately helping us grow Vox Media’s overall podcast business. 

As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.

 

WHAT YOU’LL DO

As the Senior Marketing Manager for our video podcasts, you’ll spearhead the audience growth strategies for key shows in the Vox Media Podcast Network, with a special focus on growing our podcasts’ YouTube and social communities. You’ll identify target audiences and launch cross-channel marketing campaigns across social, audio, web, newsletters, print and more to drive them to our video and audio content. You’ll work closely with show production teams to optimize their YouTube and social presence, test new strategies for improving audience discovery, retention and engagement, and analyze audience trends and data to improve performance over time. You’ll work with Communications, Engagement, and Editorial teams across the company to identify opportunities for collaboration and cross-promotion. More broadly, you’ll act as a proactive, trusted marketing partner for our show teams and hosts, bringing an audience-first, data-driven perspective to day-to-day discussions about what strategies to pursue to help our shows grow.

Audience Strategy & Analysis

• Working with the Executive Director of Marketing to create launch and marketing plans, including defining audience targets, key tactics, and messaging
• Monitoring and analyzing video, social and audio performance for key shows and reporting/interpreting key takeaways to show teams and leadership
• Using research and data to better understand our target audiences, industry trends and the competitive space for our shows
• Coordinating with Insights and Engagement teams to develop surveys, focus groups and research projects to help internal teams understand our audiences better

Social & Video Audience Engagement

• Working with editorial teams, talent and the Executive Director of Marketing to establish long-term social and video audience strategies for select shows in the Vox Media Podcast Network
• Developing and iterating on social and video best practices to help shows build and retain their cross-channel audiences
• Working with production and design teams to develop compelling social assets and useful social templates for each of our shows
• Researching, testing and executing new and innovative ways to engage podcast audiences across platforms, particularly YouTube, Instagram TikTok and other emerging platforms
• Regularly monitoring and reporting on audience data across social, video and audio channels, providing thoughtful recommendations for improving performance

Show & Network Promotion

• Identifying and spearheading opportunities for internal and external collaborations between relevant shows and editorial brands
• Overseeing internal audio and video promos across the network, working with editorial to develop new promos as needed
• Working alongside show teams to develop compelling positioning and copy for their target audiences (including taglines, show descriptions, promotional copy)
• Collaborating with internal teams to spotlight our podcasts across Vox Media’s websites, social channels, newsletters, video, text and other channels in creative ways
• Planning and executing external paid/trade marketing plans for priority shows and campaigns
• Testing new approaches, tactics and channels for growing audiences
• Working closely with the communications team to identify earned PR opportunities for hit shows and key talent.

 

WHO YOU ARE

• Previous experience building audiences across multiple channels, with