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Wealth Business Advisor II

Truist
United Statesfull_timeVerifiedPosted 15 May 2026

About the role

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Regular or Temporary:

Regular

Language Fluency:  English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

Develop and maintain a portfolio of financially complex and important revenue generating client relationships within the defined Business Owner segment within the Truist footprint. Utilize objective and sound personal financial planning and financial advisory concepts to provide an integrated delivery of a broad range of wealth products and services including financial planning, investment management, personal trust and estate planning, insurance and risk management services, strategic credit, and general banking services to that are relevant and tailored towards the high net worth business owner client segment. Effectively partner with the Wealth Advisors to develop business owner relationships through the utilization of WRAP (Wealth Relationship and Advisory Process)

ESSENTIAL DUTIES AND RESPONSIBILITIES

Following is a summary of the essential functions for this job.  Other duties may be performed, both major and minor, which are not mentioned below.  Specific activities may change from time to time.

1.  Manage Client Relationships with High Net Worth business owners

a. Serve as the primary point of contact, integration and responsibility for high net worth business owner clients. Sell, deliver and provide ongoing service for a broad range of fee income and retail banking products and services appropriate to high net worth business owner clients. WBA's should deliver a level of personalized, attentive service that clients deem outstanding.

b. Develop and deliver video (primary) and in person presentations to small and large groups alike, in order to demonstrate and train on the value of a Wealth Business Advisors relationship with both internal partners and external clients.  

c. Establish and periodically update understanding of client financial needs and conditions based upon sound profiling and personal financial planning analysis. 

d. Work with clients and prospects to coordinate the information gathering and delivery of financial plans utilizing Wealth Financial Planning Process. In addition, work with the client and appropriate internal and external partners to implement solutions.

e. Meet revenue growth, profitability, and retention goals by developing new clients in partnership with Wealth Advisors and Commercial RMs and expanding services to existing clients. 

f. Successfully participate in the WRAP (Wealth Relationship and Advisory Process) and the Truist Decathlon sales management process, which includes, but is not limited to, the delivery of the Perfect Client Experience behaviors, support of the Truist segmentation models, full use of the automated sales process and support of referral processes and guidelines

g. Monitor, maintain and update sales activity, pipeline and other pertinent information using the bank's client relationship management (CRM) system.

h. Ensure Credit and Banking Solutions are delivered and serviced with a "perfect client experience"

i. Demonstrate expertise in all Truist capabilities that are relevant to business owners (BTAG, Leadership Institute, BAG, etc.)

2. Effectively work with partners and build relationships in Truist

a. Partner closely with Wealth Advisors, Wealth Regional Directors, Commercial and Business Banking Relationship Managers, and Regional Presidents to identify appropriate prospects and develop on-going communication with these partners.

b. Establish and maintain mutually beneficial business relationships with centers of influence such as internal regional partners (e.g. Wealth Advisors, Business Servicing Officer (BSOs), Corporate Relations

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Company

Truist

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