General Manager, Consumer Lending

Who is Credible?

We are a marketplace where users can compare personalized, prequalified rates and quotes from multiple lenders and carriers, for student loans, mortgages, personal loans, and insurance. 

We’re challenging the status quo by giving power to the consumer. We believe in a world where ‘ethical’, ‘lending’, and ‘insurance’ can coexist, so we set out to build innovative platforms that actually work for customers. Our mission is to help people find the best loan or insurance policy possible. 

We believe researching and buying loans or insurance shouldn’t be confusing or complex, so we’ve focused on simplicity. We’ve created the only unbiased loan and insurance buying process out there, which makes finding options straightforward and clear. 

About the Role

Credible is seeking a General Manager, Consumer Lending to oversee our core lending verticals Squads — student loans (private and refinance), personal loans, and related products such as debt consolidation and HELOC. This role is responsible for the entire P&L across each of these categories, with a mandate to scale through a mix of organic channels, partnerships, and paid media.

Reporting directly to the Chief Revenue Officer, the General Manager will drive near-term execution while setting a clear multi-year vision for both product and distribution strategy. The role will have end-to-end ownership of strategy, performance, and resource allocation, supported by dedicated product, development, and customer acquisition teams.

This is a pivotal role in Credible’s growth story. We’re looking for a leader who combines commercial execution and distribution expertise with strategic foresight, thrives in ambiguity, and knows how to rapidly scale consumer finance marketplaces.

Responsibilities

• Full P&L ownership – Own the P&L for consumer lending categories, set ambitious revenue and profitability targets, forecast growth, allocate resources, and deliver results with regular reporting to Credible’s Executive Leadership Team (ELT).
• Scale lending partnerships – Drive borrower acquisition and growth across SEO, partnerships, and paid media channels, increasing share of voice, impression share, and funnel conversion.
• Lead and expand strategic partnerships – Cultivate, negotiate, and scale high-impact lender and marketing relationships that drive measurable revenue growth and broaden reach.
• Drive category expansion – Launch and scale new products (e.g., HELOC, debt consolidation) by identifying opportunities, supporting deal negotiation, and overseeing execution of OKRs.
• Champion product and tech collaboration – Partner with Product and Engineering to deliver enhancements that improve borrower conversion, partner integrations, and marketplace performance.
• Drive strategic growth initiatives – Spearhead cross-functional projects, distribution opportunities and campaigns aimed at growing revenue and marketing profit.
• Leverage data for optimization – Monitor performance metrics and unit economics, using analysis to identify opportunities, mitigate risks, and guide data-driven decision making.
• Lead a high-performing team – Provide leadership across the Consumer Lending Squads that fosters accountability, executional excellence, and alignment to company-wide OKRs.
• Cross-functional collaboration – Work with Finance, Legal, and Operations to ensure Squads are operating efficiently, compliantly, and aligned with Credible’s strategic objectives.
• Executive communication – Provide updates to the CRO and/or Credible’s ELT via weekly meetings, monthly reviews, and quarterly business updates with clear insights and action plans.

Education & Experience

• Education: Bachelor’s degree in Business, Finance, Marketing, or related field required. MBA or advanced degree a plus.
• Industry Experience: 10+ years in fintech, marketplace, or consumer lending roles with proven success in scaling acquisition.
• P&L Management: Demonstrated experience owning a business unit P&L, including revenue forecasting, budgeting, and resource allocation.
• Growth Marketing & Partnerships: Track record in scaling growth strategies and paid media, combined with deep experience structuring and growing distribution partnerships.
• Leadership: Strong leadership experience in high-growth environments, with success leading cross-functional teams and influencing product roadmaps.
• Communication: Excellent communicator who is comfortable negotiating externally and presenting to  ELT.
• Financial Expertize: Proficiency in financial modeling and analysis (Excel/Google Sheets), with the ability to evaluate unit economics, budget and complete ad hoc industry analysis.
• Analytical & Data-Driven: Skilled in leveraging da