Manager, Marketing Connectivity
Baxter International Inc.About the role
This is where your work makes a difference.
At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.
Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.
Here, you will find more than just a job—you will find purpose and pride.
Your role:
As the Upstream Marketing Manager, Connectivity Solutions and Services you will lead defining connectivity roadmap needs and evolve connectivity services strategy and best practices for Front Line Care products. You will identify opportunities for improvement and innovation in this area. Using your cross functional leadership skills, you will partner with upstream product management teams, downstream marketing teams, service, and R&D to develop and execute the strategic management and growth of our connectivity solutions. This role will serve as the connectivity subject matter expert for vitals connectivity solutions and remote service capabilities.
You will lead upstream marketing activities for connectivity solutions and services and define future connectivity roadmap needs. You will lead go to market and launch activities for new connectivity releases supporting the patient monitoring portfolio and remote service offering. This position will collaborate with relevant upstream product managers, regional marketing, R&D, quality, regulatory, and service, as well as other internal and external stakeholders for the assigned areas of the overall connectivity portfolio and strategy. They will align on the customer segmentation and targeting strategy, and optimize deployment processes.
What you'll be doing:
Drives future primary care connectivity requirements across all categories
Manages FLC roadmap for DeviceBridge, Connex CS, and service software tools
Leads FLC launches for new partner interfaces, new connectivity features, and new connected service offerings
Drive the geographic expansion commercialization strategy for FLC remote service offerings including input into both product requirements and commercial deployment capabilies for increased penetration
Identify deployment best practices for connected solutions globally
Look for new revenue streams, business models (ie service/SAAS/etc) and business opportunities around connected solutions
Communicate key milestones, deliverables, and progress to cross functional stakeholders ensuring transparency and visibility
Train commercial teams on new offerings as needed
What you'll bring:
Bachelor’s degree with 5+ years experience in healthcare software, medical devices or related field preferred
Upstream marketing experience, including New Product Development (NPD), customer insight, marketing strategy, innovation, and product launch.
Experience developing user needs to inform product requirements for new technologies
Entrepreneurial spirit, results-oriented, and growth mindset
Proven ability to influence others and communicate effectively.
Strategic thinker who also can act tactically to drive and deliver results
Strong technical, analytical, and presentation skills
Willingness to travel 25%
Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.
We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $104,000 to $143,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factor
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