SalesForce Marketing Cloud Platform Operations Manager

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Job Description:

At Regions, the Marketing Operations Manager provides direct management and oversight of a team responsible for Marketing Automation/Data Enablement, Data Management, Incentive Operations, Campaign Enablement and/or Channel Delivery functions.

Primary Responsibilities

• Manages a team responsible for translating strategic input documents for inbound and/or outbound marketing initiatives into specified data requirements and executing to meet program intentions as well as operational functions associated with campaign execution that could include incentive fulfillment and monitoring functions
• Oversees the implementation for inbound, outbound, real-time marketing interaction strategies and/or rules which leverage marketing database systems and processes
• Enables collaboration with relevant teams such as Marketing Strategy, Marketing Technology, Database Management, Legal/Compliance in support of ongoing initiatives
• Develops comprehensive campaign requirements/specifications
• Ensures that information relayed to the team is accurate, complete, and clearly understood, to increase accuracy and effectiveness
• Specifies timeframes for the development, audit, and deployment of marketing campaigns
• Oversees the procurement of applicable reporting and analysis regarding campaigns
• Oversees incentive inquiries and formal complaints completed by the Retail branch network, Lifeline Support Center, and Contact Center
• Takes responsibility for ensuring incentive payouts are processed correctly along with communicating with the Corporate Tax department to ensure proper documentation is completed
• Tracks inbound and/or outbound marketing performance using established key metrics and performance indicators
• Reviews ongoing outcomes of strategy and presents next best actions along with disposition volumes and metrics
• Monitors team capacity and assigns work appropriately, ensuring timely delivery of projects
• Collaborates with key internal business groups to ensure the ongoing effort for continuous improvement and automated processes
• Conducts routine audits of group activities and processes, ensuring effectiveness and recommending changes when necessary
• Collaborates with team to ensure goals and objectives are challenging yet attainable and contributing to continuous improvement initiatives
• Offers advice and guidance to the team, assisting in the development of necessary skills and the promotion of continuous improvement initiatives

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

This position is incentive eligible.

Requirements

• Bachelor’s degree in Applied Mathematics, Data Analytics, Management Information Systems, Marketing, or closely related field
• Eight (8) years of experience in database marketing working with campaign strategies and execution, experience querying relational databases such as Oracle and performing data analysis of which two (2) years must be in a supervisory capacity

Preferences

• Experience with UNICA marketing tools that include campaign and Interact
• Experience in program management including direct involvement in large scale projects
• Statistical Analysis Software (SAS) Certified Base or Advanced Programmer, and/or knowledge of Interact Advanced Topics
• Experience in coding, testing, and implementing campaign data using marketing tec