As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

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Job Description

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters.   

Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics.

Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.”

About the role:

The Associate Director, Worldwide Growth Marketing is responsible for delivering omnichannel demand generation results, leading teams across brand activation, digital marketing, demand programs, and digital experiences. The role owns global growth marketing planning, execution, measurement, and performance management, and works in close partnership with Product Marketing, Sales, and Field Marketing to accelerate business impact.
Operating within the Waters Biosciences marketing model, this role sets global frameworks and guardrails while enabling Regional teams to localize and execute effectively in market.

Key responsibilities include:

 Growth Marketing Strategy & Governance & Leadership

• Define and own worldwide growth marketing strategy aligned to pipeline, revenue, and ROI goals 

• Establish standards for campaign design, channel mix, digital experience quality, and measurement 

• Set priorities and operating rhythms across segments and regions 

• Develop and maintain a high-performing team with the ability to lead in a matrixed environment to expand capabilities

Campaigns, Demand & Digital Execution 

• Lead integrated, multi‑channel demand generation campaigns 

• Partner with Product Marketing to translate positioning into scalable growth programs 

• Enable Regions with clear playbooks and frameworks for local execution 

Performance Marketing & Digital Experience 

• Own global strategy for SEO/SEM, paid media, social, and performance optimization 

• Set standards for web and conversion‑path effectiveness and ongoing optimization 

• Drive continuous improvement through testing and performance insights 

Platforms, Events & Commercial Partnership 

• Provide leadership for marketing automation and campaign operations (Marketo) 

• Lead global tradeshow and event activation with measurable ROI expectations 

• Partner with Sales on lead quality, pipeline contribution, and conver