VP, Marketing

Powered by in-house technology, TopView Global creates one-of-a-kind experiences by land and sea for tourists and locals around the world, and builds top notch software solutions that simplify adventure seeking and experience management. We currently operate in NYC, Philadelphia, Washington, DC, Atlanta, and London; and are looking to expand to Boston, Miami, Los Angeles, Las Vegas, Paris, Rome, Barcelona, Dubai, Istanbul and many others in the next few years.

We have experienced rapid vertical and horizontal expansion over the past decade. To further the growth, we are looking for highly ambitious professionals to join our company.

As our VP, Marketing, you will own the planning, development, and execution of marketing and advertising initiatives for our global portfolio of products and brands. You will grow and lead a high-performing department of 20+ employees responsible for driving revenue, ROI, brand awareness, customer acquisition and retention. 

At TopView, we are result-driven. Ambitious, agile, and competitive, we thrive in a fast paced environment by utilizing automation and prioritizing efficiency. If you are ready to build something big - this is the right place for you! 

Note: This is a full-time, on-site position at our corporate office: 11 E 44th St, 6th Fl, New York, NY 10017.

Responsibilities:

• Strategic Leadership: Develop and communicate a clear marketing vision and strategy aligned with the company's overall goals and objectives. Lead the team in executing this vision effectively. Foster a high-performance culture within the marketing department.
• Global Expansion: Drive the company’s expansion by developing global and local strategies, creating frameworks and roadmaps for marketing initiatives, and building a highly efficient marketing department to support the growth.
• Revenue Growth: Drive revenue through marketing activities and innovation. Set revenue targets with executive management and measure progress against those goals. 
• Multi-Channel Marketing: Own and oversee all aspects of the company’s marketing efforts, including research, performance marketing, digital and print advertising, social, email, affiliate, communications, event, OOH, branding, reputation, referrals, and others. 
• Brand Management: Work cross functionally with Product teams to establish stories of our various brands and develop a long-term scalable brand marketing strategy based on business goals, fostering brand loyalty and recognition. Continuously monitor brand perception through market research, customer feedback, and social listening.
• Product Marketing: Collaborate with Product teams to implement product marketing strategies and measure product performance. Work closely with Sales and Engineering teams to drive a shared roadmap, build and execute go-to-market strategies for new products and features, and achieve revenue targets.
• Customer Retention: Develop strategies to retain and grow the existing customer pool by ensuring high satisfaction and engagement.
• Measurement and Reporting: Implement robust performance metrics and analytics to accurately measure the effectiveness of marketing activities, and provide insights to improve ROI. Provide performance reports on a r