flex Director, Marketing MGM Collection US/CAN

This is a temporary role. 

 

 

The Director of Marketing, MGM Collection is part of the US/CAN Field Marketing team and serves as the brand guardian within the continent. This role is responsible for developing and executing demand generation marketing strategies across owned, earned, and paid channels to support MGM Collection and its resort properties in Las Vegas and regional destinations. 

The Director will collaborate closely with the broader US/CAN Continent Marketing teams, including media planning and integrated strategy, brand marketing, partnerships, as well as the Global Marketing organization, including Loyalty Marketing to drive bookings through Marriott-owned channels to support direct channel goals. This role will also closely partner with MGMs’ Brand Marketing team and other key stakeholders to ensure alignment and achievement of shared objectives. 

Key responsibilities include: 

• Content Development: Create compelling narratives, visual assets and marketing copy for web, email, social media, collateral, paid media, and digital platforms. Partner with Marriott Bonvoy Moments team to ideate and devise unique, MGM Collection experiences 
• Channel Execution: Manage MGM Collection owned channels including web, email, and social. Activate brand and hotel website content and Marriott Bonvoy Offers Platform (MBOP) to support revenue strategies
• Stakeholder Collaboration: Work with owner relations, sales, and revenue optimization teams to understand brand priorities, and manage effective strategies and tactics in support of achieving business goals
• Project Management: Oversee multiple projects and stakeholders, balancing competing demands from MGM and Marriott

The Director of Marketing will be based in Las Vegas to enable close collaboration with MGM and ensure marketing efforts are fully integrated with business needs. The Director will provide strategic insights and hands-on execution, identifying innovative ways to engage consumers and Marriott Bonvoy members. Success will be measured by driving room nights through Marriott channels, increasing Marriott Bonvoy awareness for MGM Collection, and delivering creative, impactful marketing initiatives. 

CANDIDATE PROFILE 

Education and Experience 

 

Required

• Bachelor’s degree in Marketing, Public Relations, Communications, Business, or a related major
• 5-7 years experience in sales, marketing, digital, or related professional area –Preferred
• Hospitality marketing or digital advertising agency experience preferred.
• Demonstrated ability to independently develop and implement successful marketing tactics in a timely manner
• Experience with content production and/or marketing copywriting. 

 

CORE WORK ACTIVITIES 

Marketing Activities

• Develop and execute demand generation strategies across owned, earned, and paid channels to drive direct channel bookings.
• Create strategic and tactical plans that generate room night growth across digital marketing channels for the brand, working in collaboration with broader global and continent marketing teams, plus MGM marketing leaders.
• Own and maintain strategic marketing calendars to ensure timely execution of initiatives and showcase ongoing demand-gen placements.
• Aggregate and create original visual content from asset libraries.
• Write and edit marketing copy in brand voice, aligned with business needs and priorities, for promotional placements including email and other channels.
• Lead brand storytelling and content development through web, email, social, and other channels.
• Support relationships with and management of content production partners, vendors, social influencers, etc., ensuring adherence to brand standards.
• Utilize brand storytelling for events, partnerships, food and beverage, entertainment, and groups.
• Own and develop brand website content, audit regularly for relevance and adherence to best practices.
• Support MGM Collection properties with narrative website development to enhance value proposition.
• Partner with media and creative teams to execute brand placements and campaigns.
• Understand hotel consumers and key audiences; collaborate with revenue optimization and loyalty teams.
• Support content capture, production, and post-production.

 

General

• Lead cross-functional collaboration with MGM stakeholders and internal Marriott teams. Serves as the primary liaison and subject matter expert for brand and discipline.
• Ensure all marketing efforts align with brand standards and strategic direction. 
• Partner with sales, revenue, brand marketing, demand generation, loyalty, p