Director of Marketing, Property Management

Company Overview

The BAM Companies (BAM) began in 2010 in the heart of Indianapolis. Affectionately referred to as the “BAMFAM” by its employees, the company is dedicated to changing the way property management operates. A property management company focused on achieving maximum benefit for residents, owners, and investors, BAM always acts with a focus on its core values of: Growth, Fun, Family, and Work-Life Balance. In utilizing industry knowledge, the strengths of the team, and market expertise, BAM is a company that knows how to succeed! We encourage you to join this winning team, and grow with us. 

Summary

We are seeking a highly experienced and strategic Director of Marketing, Property Management to work in-person at our offices in Carmel, Indiana, and lead comprehensive marketing efforts across our diverse property portfolio. This role requires 7-10 years of dedicated experience within the property management industry, with a proven ability to drive lead generation, optimize marketing campaigns, leverage data for strategic decision-making, and function as a project manager. This role will be critical in digesting data, seeing trends, and interpreting signals based on multifamily property performance.

Responsibilities

• Strategic Advertising & Lead Generation:
  • Strategically plan advertising campaigns based on traffic-generation needs. 
  • Collaborate with the internal PPC Specialist to identify and implement advertising strategies across the property portfolio. 
  • Vet, manage, and optimize campaigns on Internet Listing Services (ILS) and within property management CRMs.
  • Develop, document, and report on lead generation initiatives to optimize the customer journey.
• Data Analysis & Reporting:
  • Partner with the internal CRM & Analytics Manager to define data collection requirements and translate data into actionable marketing strategies.
  • Analyze market data to identify seasonal trends and adjust marketing efforts accordingly.
  • Deliver strategic marketing presentations to executive-level staff.
  • Review Google Analytics to track website performance and adapt as needed. 
• Budget Management:
  • Develop and manage marketing budgets for each property, ensuring efficient resource allocation.
• Content & Creative Direction:
  • Anticipate marketing material needs, submitting timely graphic and video requests to the content team.
  • Provide creative direction for advertising campaigns, property tours, and other marketing collateral.
  • Oversee property websites across the entire portfolio for content, user experience, lead generation, and performance. 
• Compliance:
  • Ensure all marketing efforts adhere to Fair Housing Laws.

Qualifications

• 5-7 years of progressive marketing experience in the property management industry.
• Expertise working with PPC advertising, ILS platforms, and property management CRMs (Appfolio, Entrata, etc). 
• Proven success in lead generation and customer journey optimization.
• Proficiency in data