Shopper Insights Lead - Meats, Cheese, Coffee and Snacking

Shopper Insights Lead – Meat, Cheese, Coffee & Snacking (MCCS) 

At Kraft Heinz, our Meat, Cheese, Coffee & Snacking (MCCS) portfolio plays an essential role in consumers’ everyday lives—from breakfast and lunch to afternoon snacks and on-the-go moments. Across iconic brands and category-leading products, we have a unique opportunity to shape the future of eating occasions through innovation, shopper understanding, and commercial excellence. 

As the Shopper Insights Lead for MCCS, you will serve as the strategic voice of the shopper for one of Kraft Heinz’s largest and most diverse business units. Working across multiple categories and brands, you will transform shopper insights into business strategies that accelerate growth, strengthen customer partnerships, and drive competitive advantage. 

Position Overview 

The Shopper Insights Lead – MCCS is a senior leadership role responsible for developing shopper-centric growth strategies across the Meat, Cheese, Coffee & Snacking portfolio. This individual serves as the primary shopper insights partner to Business Unit Leadership, Brand Marketing, Sales, Category Leadership, Revenue Growth Management, Innovation, and Customer Teams. 

The role requires balancing portfolio-level strategy with category-specific expertise to uncover growth opportunities across brands, channels, retailers, and consumption occasions while ensuring shopper insights are embedded throughout the stories and strategies we develop. 

Key Responsibilities 

Business Unit Strategy & Leadership 

• Serve as the shopper insights leader for the Meat, Cheese, Coffee & Snacking business unit. 

• Partner with Business Unit leadership to shape annual operating plans, long-range strategic planning, and portfolio growth strategies. 

• Represent the voice of the shopper in key business decisions spanning innovation, brand investment, commercialization, and customer strategy. 

• Identify enterprise opportunities that accelerate growth across multiple categories and brands within the portfolio for key retailers and channels. 

Portfolio & Category Growth 

• Develop a deep understanding of shopper behaviors across meat, cheese, coffee, and snacking categories, identifying common needs as well as unique category dynamics. 

• Translate shopper insights into actionable strategies that improve household penetration, purchase frequency, basket size, and loyalty. 

• Identify whitespace opportunities across categories, brands, and consumption occasions. 

• Support portfolio optimization by identifying emerging trends, evolving shopper needs, and competitive opportunities. 

Innovation & Commercialization 

• Partner with Innovation, Marketing, and Consumer Insights teams to ensure shopper needs are embedded throughout the product development process. 

• Evaluate innovation performance and identify opportunities to maximize retail adoption and shopper engagement. 

• Influence launch strategies by identifying the optimal channels, retailers, and activation plans for new products. 

Customer & Channel Strategy 

• Collaborate with Channel Shopper Insights Leads and Customer Teams to tailor portfolio strategies for key retailers and channels. 

• Provide shopper perspectives that strengthen customer sel