Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As the Retail Visual Experience Director, you will champion the physical distribution strategic vision within PNC's Retail Organization.

We are seeking a dynamic and visionary executive to lead the design, development, and execution of immersive, client-centric retail environments.

This role sits at the intersection of marketing design, technology, real estate (realty), security, and hospitality, serving as a key liaison across functions to bring cohesive, high-impact experiences to life.

The ideal candidate is a hands-on creative leader with strong program management expertise - someone who can seamlessly move from concept development to execution while navigating the operational realities of large, matrixed organizations. This individual will play a critical role in shaping how customers experience our physical retail spaces, ensuring each environment is both visually compelling and strategically aligned with the brand.

You must thrive in complexity, embrace adversity, and navigate a wide range of evolving challenges while keeping pace with the accelerating demands of the retail business. Success in this role is defined by the ability to lead through change - bringing clarity, resilience, and momentum - while actively engaging and carrying the strategy forward.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

 

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

Additional Responsibilities

• Own and execute the end-to-end branch experience strategy and multi-year design roadmap.
• Lead program management of branch design, from prototype through scaled rollout.
• Establish and enforce design standards, toolkits, and governance controls.
• Serve as the cross-functional integrator across Marketing, Tech, Realty, Hospitality, Security, and Analytics.
• Translate brand, customer insights, and business goals into cohesive physical + digital experiences.
• Optimize customer journey, traffic flow, and in-branch engagement through test-and-learn approaches.
• Embed hospitality-driven service models and ambiance into physical environments.
• Support capital planning and portfolio strategy, including board-level visioning.
• Drive continuous improvement across new builds, renovations, and evolving branch formats.

Preferred Competencies

• Creative Leadership: Hands-on design leader with the ability to move fluidly from concept to execution.
• Program Management Expertise: Strong ability to manage large, complex initiatives across multiple stakeholders.
• Retail Acumen: Deep understanding of retail environments, traffic patterns, and customer behavior.
• Hospitality Mindset: Experience integrating high-touch hospitality elements into retail or branch environments, creating elevated and personalized customer experiences.
• Cross-Functional Influence: Proven ability to partner across marketing, technology, real estate, and operations.
• Digital Integration: Experience incorporating digital and omnichannel elements into physical spaces.
• Standards & Governance: Ability to establish and enforce design standards and operational controls.
• Strategic Thinking: Understands how design drives business outcomes and customer engagement.
• Communication & Storytelling: Strong executive presence with the ability to present ideas clearly and persuasively.
• Adaptability: Thrives in fast-paced, ambiguous environments and large, matrixed organizations.

Responsibilities

• Leads the strategy development of multi-channel integrated engagement programs to drive engagement, loyalty and share of wallet growth.
• The ideal candidate will need to work with marketing, security, reality, technology, and external vendors to deliver a program view.
• Accountable to maintain the standards and buil