Assistant Marketing Director, One World (Hybrid)

Random House Publishing Group seeks a solutions-focused, creative, motivated, and data-oriented Assistant Director of Marketing to join our dynamic team. Reporting to the Vice President of Marketing for Random House and working closely with an Associate Marketing Manager reporting to the Assistant Director, this pivotal role will primarily focus on marketing and brand development for the One World imprint but will also include title responsibilities across Random House, Hogarth, Dial Press, and Modern Library.  

 

One World is home to some of the most iconic writers of our day, including Ta-Nehisi Coates, Nikole Hanna Jones, Trevor Noah, Bryan Stevenson, Ibram X Kendi, Heather McGhee, Karla Cornejo Villavicencio, Cathy Park Hong, and others. 

 

This role includes, not only title marketing, but also social media strategy, partnerships, community engagement, and special projects geared toward raising visibility for One World books, authors, and the brand. 

 

We are looking for an experienced title marketer and a passionate reader, with a genuine interest in social justice work, and a proven history of launching bestsellers and supporting sustained campaigns for long-tail sales. 

 

Specific responsibilities include:  

• Strategic Campaign Planning: Design, plan, and execute innovative marketing campaigns for a diverse range of titles, including fiction and non-fiction, ensuring each campaign is tailored to the unique characteristics of the book and its target audience.  

• Brand Strategy: Effectively translate One World’s brand identity across various marketing channels, including content creation and growth strategies for imprint social media platforms, newsletters, events, and other initiatives.  

• Budget Management: Oversee and manage marketing budgets, both for specific titles and for the One World imprint, to ensure the optimal allocation of resources, maximizing the impact and reach of each campaign.  

• Collaborative Execution: Work closely with the publishing team to develop, communicate, and implement data-driven, results-oriented marketing strategies.  

• Author Collaboration: Partner with authors to amplify campaign effectiveness, focusing on strategies to boost their social media presence and overall brand awareness.  

• Partnership Development: Proactively pitch to organizations, VIPs, social media influencers, and potential partners to secure cross-promotional opportunities that enhance campaign reach and effectiveness, for One World and for specific titles.  

 

Please apply if you meet the following qualifications:

• Experience: Minimum of 7 years in book marketing, with a strong preference for candidates with expertise in frontlist marketing.
• Proven Track Record: Demonstrated achievements in title marketing with a history of launching and sustaining successful campaigns. Experience in consumer or brand marketing with the ability to define target audiences, set goals, measure conversion/sales, synthesize metrics/data, and manage budgets is desired.  

• Strong Creative Vision: An ability to think outside the box and develop innovative marketing strategies, a curiosity for finding solutions and insights, and an interest in understanding One World’s readers, both in the trade (educators, librarians, influencers, and booksellers) and among consumers. 

• Self-motivated Collaborator: A motivated self-starter with excellent collaboration skills, capable of multi-tasking and prioritizing effectively in a demanding environment and connecting with readers wherever they are. 

• Exceptional Communication: Outstanding ve