Director, Strategy and Growth Marketing

About the Role

We’re looking for a strategic, analytical, and customer-obsessed Director of Growth Marketing Strategy to join our fast-paced marketing team. Reporting to the VP of Growth Marketing Strategy, you’ll help shape and execute the roadmap for customer acquisition, retention, and lifecycle marketing across all channels. You’ll collaborate cross-functionally with media, creative, analytics, product, site, and finance teams to build strategies that scale and deliver measurable business impact.

What You'll Do

• Partner with the VP of Growth Marketing Strategy to lead strategic planning and forecasting for digital marketing initiatives across the customer lifecycle.

• Identify and quantify growth opportunities through analytics, consumer insights, competitive analysis, and market trends.

• Develop and implement strategic frameworks to guide campaign planning, media mix, budget allocation, and audience segmentation.

• Build test-and-learn plans across paid media, owned channels, and emerging platforms to drive performance and support long-term brand growth.

• Collaborate with channel owners (Paid Social, Search, Display, Affiliate, Email, SMS, Site, etc.) and the Central Marketing Shared Services team to align on goals, KPIs, and optimization strategies.

• Influence seasonal and product-level marketing plans in close partnership with Merchandising, Planning, and Digital Product teams.

• Lead the development of promotional campaigns across email, social, online, and in-store to support loyalty programs, key events (e.g., Today Only Deals, Super Cash), clearance, and brand moments.

• Manage and mentor a high-performing team of strategists and promo marketers, fostering a culture of innovation, collaboration, and growth.

Who You Are

• 10+ years of experience in growth marketing, digital strategy, or performance marketing—ideally in retail, fashion, or fast-paced DTC environments.

• Deep understanding of customer journeys, segmentation, and personalization strategies.

• Proven success in scaling paid media and lifecycle marketing across multiple channels.

• Strong analytical and data storytelling skills; experience partnering with data and analytics teams to translate insights into action.

• Track record of leading strategic planning cycles and presenting to senior leadership.

• Exceptional communicator and collaborator with the ability to influence cross-functional stakeholders.

• Experienced people leader with a focus on coaching, development, and team building.