Freelance Senior Integrated Creative (Video + Design)

We're looking for a Senior Integrated Creative who can seamlessly blend video editing and graphic design to create high-performing, on-brand campaign assets. This is a hands-on role for a highly skilled maker who thrives across both motion and static creative,someone who can take raw footage, brand guidelines, and a creative brief and turn them into polished, performance-driven content from concept to delivery.

You'll own the full creative process, producing video content, thumbnails, social graphics, banners, and supporting assets that work together as a cohesive campaign. The ideal candidate combines exceptional craft, strong creative judgment, and a deep understanding of content built to perform across social, digital, and paid media channels.

Key responsibilities

1. Video editing and sequencing (primary)

• Edit short-form (TikTok, Reels, Shorts) and long-form (YouTube) footage into finished cuts, from selects through to final export.

• Sequence, pace, and structure raw footage into a narrative that holds attention in the first three seconds and lands the message.

• Colour grade for consistency across a campaign and across delivery formats and platforms.

• Source and integrate stock footage where original material falls short.

• Apply sound design, music, and audio levelling so the edit feels finished, not assembled.

2. Graphic and static design (primary)

• Design thumbnails, social graphics, digital banners, and ad creative that pair with the video work.

• Apply typography, colour, layout, and hierarchy to a professional standard across formats and aspect ratios.

• Adapt a single concept into a full set of platform-native sizes and variants without losing fidelity.

• Conceptualise assets from a brief, not only execute against a locked spec.

3. Motion design and the bridge between still and moving (primary)

• Build motion graphics, animated text, lower thirds, and transitions in After Effects.

• Carry graphic design principles (type, colour, layout) into the video timeline so static and motion feel like one system.

• Produce simple VFX, masks, and overlays where the edit calls for them.

• Animate static brand assets into motion treatments and back again, keeping the look coherent in both states.

4. Brand continuity and creative systems (primary)

• Keep fonts, colours, logo usage, and visual treatment consistent across every video edit and static asset for a given client.

• Work from and contribute to brand kits, templates, and reusable project files that speed up the next round.

• Catch and fix off-brand drift before it ships, across both disciplines.

5. Performance creative collaboration (secondary)

• Partner with paid media and strategy on creative built to be tested, iterated, and scaled.

• Produce variants and iterations quickly in response to performance data, not only one hero asset.

• Turn around quick-cycle edits using lightweight tools where speed beats polish.

6. Craft leadership and mentorship (IC3 expectation)

• Set the quality bar for integrated creative work and hold it under deadline pressure.

• Review and uplift the work of junior designers and editors, giving specific, actionable feedback.

• Document repeatable approaches (project file setup, export presets, template systems) so quality does not live only in one person's head.

Deliverables

• Finished short-form edits (TikTok, Reels, Shorts) delivered to brief, on brand, and platform-ready.

• Long-form edits (YouTube and similar) sequenced, graded, and sound-designed.

• Matching static set for each video: thumbnail, social graphics, and ad variants in all required sizes.

• Motion graphics package per campaign: animated text, lower thirds, transitions, and brand intros/outros.

• Reusable template and project-file system that cuts setup time on the next round of similar work.

• Brand-consistent asset libraries maintained per client across both video and static formats.

• Iteration sets produced in response to performance feedback, delivered within agreed quick-turnaround windows.

KPIs (owned outcomes)

• Quality bar: Work ships to a senior standard in both video and design, consistently, without rework cycles caused by craft gaps.

• Brand consistency: Zero off-brand assets reaching cli