Senior Account Executive, Trade Marketing

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Royal Caribbean Group’s Marketing Team has an exciting career opportunity for a full time Senior Account Executive, Trade Marketing reporting to the Director, Marketing NA & Strategic Partners

 

This position will be working onsite from Miami.

 

Position Summary:

The Sr. Account Executive in Trade Marketing supports the production of marketing collateral and trade email for the travel agent channel. This role supports all travel agent tools including Marketing Central, Silversea Academy, Rallio for social media, Approach Guides and especial projects as determined by management. The Sr. Account Executive ensures that all brand messaging is accurate and consistent across marketing materials, maintains calendars, creates and updates presentations, and collaborates with Sales Teams to ensure that they have the proper assets and tools to sell Silversea and positioned travel agents successfully. Since this position handles the day-to-day production of the trade email program, ensures communications are properly briefed, and managed to produce strong open rates and click through rates. The Sr. Account Executive works closely with internal Creative Team, Sales Teams and other stakeholders within Marketing at Silversea.

 

Essential Duties and Responsibilities:

• Executing established marketing plans to support production of content for Trade Tools. This includes and is not limited to maintaining Marketing Central, Silversea Academy, Approach
• Guides, Rallio for Social Media. Coordinates the creation of landing pages for trade campaigns.
• Manages the day-to-day Trade email calendar, writes briefs, collaborates with other teams to ensure the message to trade channel is clear.
• Updates trade marketing collateral including Power Point presentations for sales teams, write Marketing Alerts and communicates global brand campaigns, launches and promotions to
• trade sales channels, and seldom to travel agencies as required by the business.
• Supports the scheduling and development of monthly trade webinars, including slides development, working with technology tools, and follows on metrics.
• Participates in weekly and monthly calls with internal stakeholders, takes summary notes and follows through on delivery of content based on deadlines established.
• Creates and updates PowerPoint presentations for external and internal use following established brand toolkits. Ensure presentations are brand centric.
• Responsible for maintaining relationships with warehouse/fulfillment vendors where brochure inventory is maintained. 
• Updates the marketing planning tool (Wrike) to ensure all projects are properly recorded and accounted for with due dates. Maintains tool updated to ensure reports are accurate. Follows through established Wrike workflows and involves other team members as needed for flawless execution. Ensure that all final assets are properly filed and shared with global markets. 
• Creates briefs to produce marketing assets as required by the business which includes but not limited to flyers, brochures, and postcards. 
• As required by the business, this position provides support for trade events and specific marketing requests from Field Sales team. For trade events, works closely with other team members within RCG to ensure flawless execution. 
• Leverages marketing, analytics, and sales operations to drive marketing plans to fruition to help exceed sales and revenue targets. 
• Perform other job-related functions as assigned by leadership.

 

Qualifications, Knowledge and Skills:

• Bachelor’s degree in marketing, Communications,