Sr. Lifecycle Marketing Manager

At HopSkipDrive, our goal is to create opportunity for all through mobility. 

We’re a technology company that solves complex transportation challenges where there is a heightened need for safety, equity, and care. Through our marketplace, we connect kids, older adults, or anyone needing extra support to highly-vetted caregivers on wheels. Through our software and advisory services, we solve the biggest transportation challenges facing schools and school districts around the country. 

Founded by three moms as a solution to their own transportation challenges, we’ve now facilitated more than 3.3 million rides and operate across over 13 states across the country. We continue to expand at a rapid pace, making the Inc. 5000 list four times, as well as the Deloitte 500 Fast-Growing Technology list. HopSkipDrive is a Series D company and has raised $100M in funding to date.

Your role: 

We are seeking a dynamic and motivated Senior Lifecycle Marketing Manager to join our innovative team. The selected candidate will play a crucial role in creating successful B2B campaigns and marketing initiatives, developed to maximize business opportunities, increase ride volume and drive revenue growth among our B2B client base. You have a particular passion and deep expertise in developing visual and written content, amplifying it across channels, and continually tracking ROI and linking efforts to business results. You are a B2B-focused lifecycle and growth marketing expert, understanding how to design a campaign and advise on segmenting, targeting, and performance tracking. You have a strong sense of ownership and an entrepreneurial spirit, excited to grow and build within a rapidly growing technology company. 

You are excited to jump in and help your teammates, and you’re always thinking of ways to constructively challenge the status quo and improve the business. You are an A+ player who is inspired by the mission we are pursuing and by the opportunity to define a new category in an incredibly fast-moving market. You are excited to bring your best everyday, to learn from those around you and to push hard while contributing to our powerful vision of creating opportunity through mobility.  

At HopSkipDrive, we know that to tackle our toughest challenges, we need different approaches, unique perspectives, and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.

 

What you’ll do: 

The Senior Lifecycle Marketing Manager candidate will:

• Create, manage and optimize multi-channel B2B lifecycle marketing campaigns (email, direct mail, webinar, in-app messaging) that deliver relevant and personalized content to different segments of our client base, including welcome series, drip campaigns, upsell, cross-sell and more to increase customer engagement, satisfaction, product awareness, and revenue
• Develop and manage customer segmentation and targeting strategies to optimize the B2B customer journey
• Measure, analyze and report on campaign performance to optimize results and adjust campaign strategies as needed going forward
• Develop and maintain a testing and experimentation framework to continuously improve B2B campaign performance and customer experience.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform our B2B marketing strategy.
• Collaborate with cross-functional teams, including Revenue, Customer Experience, Growth and Product to develop integrated B2B marketing campaigns.

What you’ll bring

• Bachelor’s degree in Marketing, Business, or related field
• 3-5 years of experience in B2B lifecycle marketing, demand generation, digital marketing, email marketing or a related position with the responsibility of driving revenue, volume or ROI
• Excellent verbal and written communication skills, and strong prioritization skills
• Deep knowledge and experience with data measurement, analytics and reporting through platforms including Hubspot, Salesforce, Tableau, and Google Analytics
• Proficiency with marketing automation and CRM tools, specifically Hubspot and Salesforce
• Excellent analytical and project management skills
• Ability to build strong relationships and collaborate with cross-functional teams
• Relentless attention to detail and impeccable organizational skills to manage multiple projects simultaneously in a fast-paced environment
• Strong business acumen and a passion for staying abreast of market trends and competitive landscape
• Self-motivated and proactive mindset with the ability to work both independently and within a team

 

_______

Our Investment In You

We want you