Senior Director of National Sales (LEGO Education)

Job Description

Are You Ready to Transform Learning and Drive Growth in K–12 Education Sales? 

Please Note:  

• Relocation assistance is offered for this position. 

• The role is based out of our new Boston HUB location at 1001 Boylston Street. Our hybrid working model is 3 days office/2 days home weekly.  

Core Responsibilities  

Revenue Leadership & Strategy  

• Own national revenue targets for strategic large districts, mid-market, and small market accounts; deliver predictable growth through disciplined pipeline management and execution.  

• Define and implement the national district sales strategy, including account segmentation, prioritization, and multi-year expansion plans.  

• Lead complex, high-value opportunities involving competitive RFPs, pilots, renewals, and district-wide scale-ups.  

• Partner with executive leadership to align sales strategy with company growth priorities and product roadmap.  

Team Management & Coaching  

• Lead via senior managers to ensure consistency in account planning and execution.  

• Assist senior managers in leading, coaching, and developing a team of Account Managers responsible for district relationships.  

• Set clear expectations for activity, pipeline coverage, forecasting accuracy, and deal quality.  

• Conduct regular deal reviews, account planning sessions, and performance coaching to improve win rates and sales cycle efficiency.  

• Recruit, onboard, and retain top sales talent with strong district-facing credibility.  

Strategic Account Management  

• Establish executive-level relationships with district superintendents, CAOs, CIOs, curriculum leaders, and school board influencers across national and multi-state districts.  

• Ensure consistent use of territory account plans that map district priorities, funding sources, buying committees, and expansion pathways.  

• Lead all aspects of renewal and expansion strategy for national and regional accounts, ensuring high retention and customer lifetime value.  

Cross-Functional Leadership  

• Collaborate closely with Marketing, Education Impact, Product Experience, Operations & Enablement and Finance to deliver cohesive, district-ready solutions.  

• Partner with Training & Development and Product Marketing teams on sales learning initiatives  

Forecasting, Operations & Governance  

• Maintain accurate forecasting and CRM hygiene across the Account Management team.  

• Run discounting discipline, and approval processes for large, complex deals.  

• Ensure compliance with public-sector procurement rules, data privacy requirements, and district contracting standards.  

Play Your Part in our Team Succeeding  

The Senior Director - Nat