(Fluent English) Senior Marketing Specialist (Performance Focus)

<p>Are you a data-driven marketer with a deep understanding of performance marketing in the fashion industry? We're searching for an experienced <strong>Senior Marketing Specialist</strong> who can take our campaigns to the next level, leveraging all major platforms and third-party providers to drive traffic and achieve outstanding results.</p><p><strong>Company: </strong>A retail company with a long-standing working relationship with two well-known brands: Pandora Jewelry and Steve Madden Footwear (three stores for each brand). We focus on selling luxury accessories from well-known world brands.</p><p><strong>Team: </strong>Cozy team of over 100 passionate professionals, led by an incredible CEO with a background in Shopify development. You will work in a team with 2 other strong specialists, the CEO will be your direct manager.</p><p><strong>Together We Will:</strong></p><ul> <li>Develop and execute performance marketing campaigns across platforms such as Facebook, Google, TikTok, and Instagram.</li> <li>Utilize third-party providers such as Criterio and affiliate marketing to increase traffic and boost conversion rates.</li> <li>Optimize ongoing campaigns to ensure the highest possible ROI, utilizing data to make informed decisions.</li> <li>Explore new tools and platforms to continually refine our marketing strategy.</li> <li>Create detailed reports on campaign performance and share insights with the team to continuously improve strategies.</li> </ul><p></p><p><strong>What You Will Need:</strong></p><ul> <li>Fluent written and spoken English to communicate effectively with stakeholders.</li> <li>3+ years of experience working in a marketing agency or similar role.</li> <li>Hands-on experience in fashion marketing is a must.</li> <li>Expertise across all key platforms (Facebook, Google, TikTok, Instagram) and knowledge of third-party providers such as Criterio and affiliate networks.</li> <li>Strong analytical skills with a focus on optimizing campaigns to maximize results.</li> <li>Excellent interpersonal skills for collaboration within a fast-paced, results-oriented environment.</li> </ul><p></p><p><strong>Would Be a Plus:</strong></p><ul> <li>A problem-solving mindset with the ability to independently manage campaign workflows.</li> <li>Prior experience increasing traffic through diverse channels and tools.</li> <li>A solid understanding of the fashion industry’s marketing landscape and trends.</li> <li>Ability to visit the office in Poland (Warsaw) several times a week.</li> <li>Good sense of humor 😊</li> </ul><p></p><p><strong>We Offer:</strong></p><ul> <li>Remote or hybrid work in Poland (Warsaw).</li> <li>Polish business hours.</li> <li>Compensation in USD.</li> <li>Adequate, friendly management with minimal bureaucracy.</li> <li>The opportunity to shape and influence the brand’s marketing strategy.</li> <li>A collaborative team with plenty of interesting tasks and the chance to implement creative ideas.</li> </ul><p></p><p>If you’re passionate about performance marketing and eager to make an impact in the fashion industry, we’d love to hear from you!</p>