Business Development Manager

Business Development Manager - Mid-Atlantic

Laerdal Medical Benefits Include:

• Generous PTO & Holidays
• Hybrid and Compressed Work Week (for operations-based roles only)
• Comprehensive Medical, Dental, and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401k with Employer Match & Profit Sharing
• Tuition Reimbursement
• Wellness Reimbursement Program
• Professional Development Opportunities
• Pet Insurance
• Subsidized Cafeteria in NY based office

Position Overview:

The Regional Business Development Manager (BDM) is responsible for driving sustainable revenue growth within an assigned region by building strategic relationships with health systems and key stakeholders. This role focuses on developing new business opportunities, advancing regional partnerships, and expanding adoption of Laerdal solutions.

The BDM leads regional growth strategies across health systems, Integrated Delivery Networks (IDNs), and healthcare organizations, aligning customer needs with solutions that improve workforce readiness, patient safety, and clinical outcomes.

Success in this role requires the ability to engage executive leaders, navigate complex stakeholder environments, and translate market insights into actionable opportunities. The ideal candidate is a strategic, relationship-driven professional who collaborates across teams to drive meaningful customer impact and long-term business growth.

Responsibilities:

Regional Growth & Account Development

• Develop and execute regional growth strategies across health systems, IDNs, and strategic accounts.
• Build and maintain relationships with executive, operational, clinical, and education leaders.
• Identify customer priorities, workforce challenges, and organizational goals to align Laerdal solutions.
• Drive both new customer acquisition and expansion within existing accounts.
• Collaborate with Territory Managers to create and execute coordinated account plans.

Partnership Development

• Establish and grow relationships with healthcare associations, workforce organizations, educational institutions, and key regional stakeholders.
• Identify and support funding opportunities, grants, and regional programs aligned to customer needs.
• Represent Laerdal at regional meetings, conferences, and industry events to increase visibility and engagement.
• Leverage partnerships to create new pathways for customer access, engagement, and long-term growth.

Market Development & Opportunity Creation

• Monitor healthcare trends, workforce challenges, and market dynamics to identify growth opportunities.
• Conduct needs assessments and translate customer challenges into actionable solutions.
• Create and advance opportunities that align organizational needs with Laerdal offerings.
• Contribute market insights and recommendations to support regional strategy and business planning.

Customer & Stakeholder Engagement

• Engage stakeholders across all levels—from executive leadership to frontline teams—to build alignment and drive action.
• Serve as a trusted advisor to customers focused on improving workforce readiness, patient safety, and clinical outcomes.
• Facilitate connections between customers and internal resources to advance opportunities.

Collaboration & Execution

• Partner with internal teams (Sales, Clinical, Marketing, Managed Services, Customer Success) to advance opportunities and execute strategies.
• Influence and align stakeholders without direct authority to achieve shared goals.
• Lead initiatives from planning through execution, ensuring follow-through and accountability.

Pipeline & Performance Management

• Maintain a strong pipeline of opportunities and track progression through the sales cycle.
• Support revenue attainment through strategic planning, opportunity development, and customer engagement.
• Share customer insights, market intelligence, and competitive information across the organization.

Requirements:

• Ideal candidates must reside in the Mid-Atlantic (1) sales regions
• Bachelor’s degree required; advanced degree (MBA, MHA, MPH, or equivalent) preferred.
• Minimum 7 years of experience in healthcare business development, strategic sales, account management, consulting, partnership development, medical devic