Customer Journey Marketing Product Manager

Company Description

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world.

Progress starts with you.

Job Description

Visa’s Customer Journey Business Product team is a cross‑functional organization responsible for driving product strategy and execution across the end‑to‑end customer journey from demand generation through sales, servicing, and growth.  Our team operates as a true enterprise product organization, partnering closely with Business, Sales, Marketing, Customer Support, and Technology to design and scale capabilities that work consistently across Visa. Product Managers on this team own outcomes across the full lifecycle, not just individual tools, and play a critical role in shaping how work scales across regions, value streams, and sales and marketing motions.

We are seeking a Product Manager to lead our Customer Journey Lead Management strategy, owning the end‑to‑end CRM capabilities that connect marketing demand generation to digital and sales execution at scale. This role is accountable for building a scalable, enterprise lead management model optimizing lead capture, qualification, scoring, routing, and conversion while ensuring tight orchestration across teams and channels.

Key Responsibilities:

• Own the CRM and lead management vision to enable seamless marketing‑to‑sales alignment and end‑to‑end lead lifecycle optimization.
• Design and execute AI‑powered demand generation strategies that integrate predictive scoring, automated nurturing, and pipeline acceleration.
• Develop and manage campaign orchestration frameworks, ensuring consistency across channels (email, paid media, events, digital) and alignment with targeted ICPs and buyer journeys.
• Lead cross‑functional collaboration between marketing, sales, and revenue operations to ensure handoff, follow‑up, and conversion processes are optimized for speed and quality.
• Leverage CRM and marketing automation tools (e.g., Salesforce, HubSpot, Dynamics 365, Eloqua, Marketo) to configure workflows, optimize performance, and maintain data integrity.
• Implement AI‑driven analytics and insights dashboards to measure campaign effectiveness, conversion metrics, lead velocity, and ROI across the full funnel.
• Implement and support lead scoring, routing, and qualification logic, working closely with sales leaders to refine MQL, SQL, and opportunity definitions.
• Ensure seamless integration of CRM data and marketing automation for unified pipeline visibility and forecasting.
• Drive feature prioritization based on market needs, ROI analysis, and customer feedback.
• Develop and execute go-to-market strategies for CRM platform features and updates.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications:

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications:

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• 8+ years of experience in product management, growth marketing, or CRM/marketing automation roles, ideally in B2B or SaaS environments.
• Hands-on experience with CRM and marketing automation platforms such as Dynamics 365, Eloqua, Salesforce, or Marketo.
• Experience building and scaling lead management frameworks, including scoring, routing, and lifecycle stages (MQL, SQL, opportunity).
• Strong understanding of demand generation, campaign strategy, and multi-channel marketing execution.
• Experience working with AI/ML tools for marketing (predictive scoring, personalization, automation, or analytics).
• Demonstrated ability to partner with sales, marketing, and RevOps teams to align on pipeline goals and execution.
• Bachelor’s degree in business, marketing, or a related field (MBA or equivalent experience is a plus).

Key Skills:

• Strategic thinking with a strong focus on revenue outcomes and funnel optimization.
• Deep analytical skills with the ability to translate data into actionable insights.
• Strong product mindset: ability to define