Managing Director of Marketing and Enrollment

Company Description

KIPP Texas Public Schools is a network of 59 public charter, open-enrollment, pre-k-12 schools educating nearly 34,000 students across Austin, Dallas-Ft. Worth, Houston, and San Antonio. Together with families and communities, our mission is to create joyful, academically excellent schools that prepare students with the skills and confidence to pursue the paths they choose —college, career, and beyond—so they can lead fulfilling lives and build a more just world.

Founded in Houston in 1994, and operating as KIPP Texas since 2018, our commitment to diversity, equity, inclusion, and antiracism in our classrooms, in our offices, and in the communities we serve is unwavering. We are looking to hire a diverse team of dynamic, collaborative, and dedicated individuals with an unyielding belief that every child will succeed. Join our Team and Family and champion equity, chase excellence, persist with purpose, bring joy, and help us rise together.

KIPP Texas is part of the national KIPP network of 255 college-preparatory public charter schools in 20 states and the District of Columbia. Nationwide, KIPP students complete four-year college at a rate of 36 percent, comparable to the national average for all students and approximately three times higher than the average of students from low-income communities.

You can see all our job opportunities at https://kipptexas.org/join-our-team/.

Job Description

The Opportunity

The Managing Director of Marketing and Enrollment will lead the strategy and execution to attract prospective students and staff to our network while building a unified KIPP Texas brand.  This person will report to the Deputy Chief of Marketing, Enrollment and Communications and work closely with the Chief Operating Officer to ensure marketing and recruitment efforts are driving toward fully enrolled and staffed schools.      

Key Responsibilities

Lead development and implementation of student and staff marketing strategy.

• Establish a marketing strategy to successfully drive toward enrollment targets and goals
• Partner with the People team to establish a marketing strategy to successfully drive toward hiring goals
• Work with established media partner(s) to plan and place media buys across media markets to support Student Recruitment Campaign; drive execution of materials, which includes writing creative briefs, copywriting, and providing design directionTrack applicant acquisition costs and stay within designated ceilings
• Build and execute an e-marketing strategy end-to-end, with a focus on generating and nurturing leads to applicant conversion; includes planning, targeting, set-up, testing, execution, reporting and optimization
• Create and oversee an analytics infrastructure to track and monitor all efforts across online marketing channels

Plan, direct, and set the strategic direction of field recruitment.

• In partnership with the Director of Student Recruitment, devise and implement regional recruitment strategies
• Identify key target markets and program development opportunities based on local community needs and trends
• Ensure the team’s utilization of our enrollment system platform our lead management system

Steward the KIPP Texas brand.

• Lead brand campaigns geared at positioning KIPP Texas as a leader in education, a values-driven organization, and anti-racism work
• Envision and lead paid media campaigns for brand awareness.
• Serve as the point-person for developing, implementing and executing marketing initiatives and activities for KIPP Texas’ holistic brand 
• Project manage, alongside a project manager, incoming requests that fall outside the scope of established marketing campaigns
• Create and execute upon an accountability system that measures KIPP Texas’ brand impression in each region. 
• Analyze brand positioning and consumer insights by establishing baseline brand awareness metrics and developing system to improve and measure over time 

Recruit, Hire, Onboards, Develop and lead a high-performing team.

• Builds a strong and diverse team with an inclusive culture that brings out each team member’s strengths and ignites actions
• Customizes onboarding practices to ensure each new team member is set up for success based on the unique responsibilities of their role
• Manages and develops others toward excellence in their role and with an eye toward their long-term development
• Establishes ongoing, regular cadence to facilitate collaboration, training and support of the team
• Progress monitors execution of responsibilities of the team in order to drive towa