Executive Director Relationship Marketing

YOUR MISSION (The Job Description)

This position is responsible for designing, developing, and implementing strategies for all gaming promotions, events, and entertainment that drive customer engagement, loyalty, retention, and lifetime value, all while considering relevant consumer insights, company goals, and brand objectives for casino operations inside Virgin Hotels Las Vegas.

Qualifications

THE NITTY-GRITTY (The Essential Job Duties)

• Lead and execute promotional requirements with various internal departments, external agencies, affiliated sponsors and other areas as required
• Develop and submit all rules and regulations to compliance and/or regulators for approval as required. Establish internal controls for all promotions and events
• Work with casino marketing communications, advertising, entertainment, social media, website and PR teams to ensure consistent communication strategies across all components of marketing
• Effectively manage our hotel yield process to deliver maximum gaming revenues from our hotel guests
• Prepare and manage the annual marketing budgets and recommendations for short and long-term revenue enhancements for all areas
• Identify and prioritize new partnership opportunities that drive growth, expand market reach, or enhance customer experience
• Assist with program tracking, monthly analysis and provide support as needed
• Ensure efficient scheduling of marketing promotions and events
• Work with the Senior Vice President of Casino Marketing to develop strategies, goals, and budgets for all consumer programs/promotions, entertainment programming, and special events
• Execute a comprehensive special events strategy aligned with organizational goals
• Creatively develop event themes and concepts that differentiate the customer's experience from just a traditional special event all while maintaining costs
• Initiate cost saving measures for the department that still provides consistency with quality and does not interrupt the business
• Ability to apply data driven post event and promotional analysis to revise strategy and execution to drive profitability and efficiency
• Implementation of strategic vision, team leadership, and close collaboration with all property stakeholders
• Extends comps as per the comp matrix
• Perform other related duties as assigned and promote excellent guest service and employee relations skills

WHAT IT TAKES (The Qualities We Look For)

• Must possess excellent written and oral communications
• Ability to objectively lead and measure individuals, teams, and processes to improve organizational performance.
• Must possess revenue management and maximization experience and ability to align with Finance and Human Resources to meet strategic marketing objectives

MUST HAVE'S

• Current, legal, and unrestricted ability to work in the United States
• Ability to obtain Nevada Gaming Registration
• Bachelor's degree in marketing, communications, economics, or finance and/or five (5) years of progressive marketing experience required
• Previous experience as a senior leader in high volume complex casino environment with oversight of multiple FTEs in several of the following disciplines: advertising, casino marketing, database marketing, direct marketing, mass media, marketing communications
• Exceptional knowledge of event execution, attention to detail, and the ability to manage direct team and vendors
• Extensive experience with Microsoft products/programs (I.e., Word, Excel, PowerPoint) required
• Must possess financial analysis skills t