Sr. Manager Industry Solution Marketing

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

We are a diverse team of highly motivated individuals, who are passionate about creating and launching unique stories and content in the market. We strive to always be a proactive and strategic force in Workday’s growth, and help accelerate industry solution adoption from customers and prospects alike. While we’re geographically dispersed, owning the global solution marketing strategies, we strive in an upbeat, empathetic and collaborative environment and like to have fun while doing so.

About the Role

Do you have what it takes to work with a team to drive the positioning, messaging, content, sales enablement, and sales tools development for Workday's enterprise cloud applications for the manufacturing industry? Are you a strategic problem solver capable of planning and implementing programs to drive awareness and accelerate customer demand at scale for an exciting and dynamic market? Are you a passionate customer storyteller?

Areas of responsibility will be:

· Work with Sales, Go to Market & Marketing partners to create solution messaging and positioning for the manufacturing industry, with a focus on heavy/industrial manufacturing.

· Continually evaluate and evolve differentiated messaging to align with market shifts and devise innovative ways to equip sales, presales & marketing teams.

· Assess sales training requirements for new and existing industry and solution offerings, partner with sales enablement to define appropriate curriculum, and secure necessary stakeholder support to implement effectively.

· Develop buyer personas in manufacturing and solution content for new and existing offerings.

· Partner with Global Campaigns (Demand Generation) to create compelling content focused on manufacturing throughout the marketing funnel.

· Design targeted manufacturing industry messages and content strategy.

·  Support and scale sub-industries within manufacturing.

·  Build strong relationships across Workday functional, global and regional teams to drive awareness.

- Partner with customer advocacy to tell compelling manufacturing customer stories and successes.

About You

Basic Qualifications

• 8+ years product/solutions/services marketing experience in Cloud, HCM, WFM and ERP space
• 5+ years in manufacturing industry
• Experience marketing and selling into the medium enterprise space
• Strong written, oral communication, story-telling skills, and persuasively presenting to varied audiences and settings. Advanced PowerPoint skills.
• Innovative solutions marketing professional with experience marketing to industries for Finance and HR solutions.

Other Qualifications

• Passionate about manufacturing industry trends and how newer technologies can transform the industry.
• Passionate about how HCM and WFM SaaS software solutions are helping solve critical industry business issues.
•  Lead iterative, data-driven discussions with peer experts to drive recommendations.
• Manage complex interdependencies across highly matrixed projects/teams.
• Have a comprehensive understanding of product functionality, an intimate understanding of buyer aspirations and pain points, and familiarity with competitor products.
• Balance competing needs from multiple stakeholders. Moves forward positively amidst competing and shifting priorities.
• BS/BA degree or equivalent work experience

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as wel