Brand Director

Description

evo Purpose: To make life better by building community and igniting the adventurous spirit that lives within us all. evo is leading multi-channel retail brand that stands at the intersection of community, commerce, action sports and the outdoor lifestyle. This is personified by a distinctly curated product assortment and a creative approach to crafting highly differentiated customer experiences. We define success differently than most. Balancing our goals of (1) building an iconic brand and business (2) creating an extraordinary place and path for our employees and (3) leveraging our success to give back, helping to empower underprivileged children is paramount to evos success. We have a passion for community, sports and lifestyle, and a collective hunger when it comes to building a great company together.

The Job

We are looking for an experienced Brand Director to lead the development and execution of evo’s brand strategy, planning, and engagement programs. This role is responsible for shaping how the evo family of brands show up across our ecosystem—ensuring a seamless, compelling, and customer-centric brand experience. As Brand Director, you will oversee a talented team of brand managers, social media, and creatives, driving brand engagement across snow, bike, travel and hospitality categories, key retail moments, community events, and activations. 

This role will champion new ways to introduce evo to new audiences while deepening loyalty with our existing community. With customer-first mindset, this role is highly focused on bringing the evo brand to life in engaging, innovative, and authentic ways collaborating across teams in Canada, Japan, and the U.S. to build a globally connected brand presence 

The Perks

• 100% paid health dental and vision
• Paid vacation time*, sick leave, 40 hours volunteer paid time off
• Paid parental leave for birthing & non birthing parents
• Retail quarterly bonus program
• 401k matching
• Employee discount and access to pro deals on most the products we sell
• NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season
• Bike finance program and bike stipend
• Time together outside, volunteer activities, community events, ride days and annual retreat
• Flexible work schedules, remote work for eligible roles, and dog friendly offices
• Career pathing, leadership development, network development, training and performance feedback

Note: Availability of the benefits and perks may be subject to your location, tenure and employment type. The Company reserves the right to alter these benefits and perks in whole or in part at any time.

The Opportunity

Brand Management

• Develop and execute brand strategy, annual brand planning, and brand engagement programs that grow evo’s presence, drive customer engagement.
• Oversee brand creative and content budgets, and allocate investments to moment and stories that support brand and business goals.
• Oversee the strategy for brand and product storytelling that drives sales for our north American business.
• Ensure consistency and alignment across evo’s family of brands, defining how they show up in the market and how customers experience them across our ecosystem.
• Champion customer-first brand storytelling, driving innovative ways to bring evo to new and existing audiences.
• Establish and own brand health dashboard and ongoing brand health KPI’s
• Build, lead and continually develop a high-performing team working in concert to improve evo’s overall brand performance

Planning & Operations

• Lead brand planning (calendar, briefs, and engagement plans) across snow, bike, travel & hospitality, categories, key retail moments, community events, and activations to drive deeper customer connection.
• Oversee the strategy and execution of social media, brand content, and creative storytelling that resonates with evo’s community and drives brand awareness and engagement.
• Drive leadership and cross-functional alignment around the key elements of the evo brand story and how we bring them to life.

Cross-Functional Collaboration

• Partner with marketing, retail, e-commerce, and product teams to create seasonal brand strategies that supports our products/assortment goals.
• Work closely with teams across Canada, Japan, and the U.S. to ensure stories are amplified globally, and that brands connect globally while maintaining regional authenticity.
• Equip, empower and guide on-brand storytelling from local teams.

Innovation & Growth

• Identify new and emerging wa