Jobs and Careers
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Manager, Digital Marketing Analytics
CMI Media GroupUnited Statesfull_timeVerifiedPosted 24 May 2024
About the role
Are you passionate about leveraging data to drive strategic decisions? Do you thrive in a dynamic, collaborative environment where your insights shape cutting-edge marketing campaigns? If so, we have an exciting opportunity for you! About Us: We are a forward-thinking company at the forefront of digital marketing innovation. Our team is dedicated to revolutionizing how brands connect with their audiences, and we're seeking a Manager of Digital Marketing Analytics to lead our talented team to new heights. Role Overview: As the Manager of Digital Marketing Analytics, you will spearhead the measurement, analysis, and optimization of both online and offline marketing campaigns across diverse accounts. Your role will involve collaborating cross-functionally and across organizations to ensure impeccable reporting quality, consistency, and timely deliverables. Primary Responsibilities:
- Lead strategic discussions, drive reporting deliverables, and shape tactical initiatives across assigned brands.
- Manage a team responsible for developing and executing measurement plans, crafting KPIs, and delivering actionable insights for our clients.
- Oversee the delivery of client-friendly strategic analyses and data-driven recommendations aligned with brand objectives.
- Mentor junior team members in identifying data trends, optimizing campaigns, and presenting comprehensive reports to stakeholders.
- Efficiently manage multiple projects, ensuring deadlines are met while maintaining top-notch quality.
- Collaborate cross-functionally to enhance processes, eliminate inefficiencies, and elevate departmental results.
- Provide crucial data and research support to client and planning teams.
- 3-5 years of experience in online marketing, web analytics, or related fields, with a focus on digital media performance analysis.
- Bachelor’s degree in marketing, statistics, mathematics, economics, psychology, or a relevant field.
- Minimum 1 year of supervisory experience, showcasing exceptional project management skills.
- Proficiency in Microsoft Office (Excel and PowerPoint), with exposure to Tableau and other data visualization tools.
- Experience or education in Pharma is a plus.
- Strong communication skills to articulate results effectively and concisely.
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