Database Marketing Coordinator

The Database Marketing Coordinator is responsible for the effective coordination, planning and implementing of direct marketing programs that will increase property revenues and customer loyalty as well as analyzing the success of all direct marketing initiatives and making appropriate adjustments to future programs. The Database Marketing Coordinator utilizes strong analytical skills with core systems & customer databases to support marketing functions and other departments with reports and analysis to achieve departmental and property revenue goals. The Database Marketing Coordinator will ensure the accuracy and timeliness of all direct marketing activities including promotional setups, list and file generation, reports & analysis and campaign execution. All duties are to be performed within the guidelines of the Seneca Gaming Corporation’s policies and procedures, Internal Control Standards and objectives.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
1.    Responsible for the coordination and implementation of accurate and timely Direct Marketing and Internet Marketing and Advertising initiatives.
2.    Facilitate direct marketing efforts with internal departments, sister properties and vendors.
3.    Coordinate a direct marketing campaign to include but not limited to; setting up marketing offers in gaming system, using campaign management tools and other query software to define customer segments and execute marketing programs, creating/updating marketing reinvestment matrixes and relevant support & mail files, fielding inquiries, processing data and coordinating data files, copy and paperwork with print and mail vendors.
4.    Follow Database Marketing standards and Internal Audit guidelines to ensure quality and minimal errors for all database marketing processes.
5.    Assists in strategic direction of specific direct marketing initiatives by coordinating analytical support, as well as interpreting these analyses and articulating sound program/offer recommendations.
6.    Build and run database queries against customer database using relational database software.
7.    Create and maintain Marketing databases that import, manipulate and export customer data.
8.    Create segmented customer lists for mail, telephone and email marketing campaigns. Create offers and matrices for segmented lists. 
9.    Maintain the general hygiene of the customer database as related to bad addresses, bad data, and duplicate accounts.
10.    Prepare test scripts and documentation for the rollout of new marketing technology, new campaigns, new programs and/or system changes.
11.    Provide technical and organizational support for Player Development and Marketing through database reporting and analyzing.
12.    Provides pre-campaign and post-campaign analytical support for all direct marketing efforts.
13.    Track and review customer direct marketing programs to determine the number of invitations, response rate, attendance rate, player activity, casino revenue, etc.
14.    Working closely with Database Marketing Manager, Direct Marketing Manager and Advertising team on proofing all mail pieces to ensure accuracy.
15.    Working with Database Marketing Manager and Direct Marketing Manager to ensure all Direct Marketing drop dates are met.
16.    Execute promotional drawings in conjunction with the Promotions and Income Audit teams.
17.    Evaluating and compare competitor’s programs.
18.    Prepare reports and analysis to better understand the business and to identify opportunities for revenue generating and cost-savings programs.
19.    Responding to calls and requests regarding monthly coupon mailers and other promotional programs
20.    Contribute and assist with special projects as needed.
21.    Attend and work events and entertainment functions as needed.
22.    Coordinate submission of marketing documentation to internal departments (Income Audit) for review and auditing purposes.
23.    Held accountable, to the highest degree, for accuracy and thoroughness of reports and all data related projects.  
24.    Maintain a current understanding of all policy and guidelines regarding information security including the Seneca Gaming Corporation Acceptable Use Policy.  Understand and comply with all information security policies and procedures at all times.
25.    Provide exceptional customer service to all patrons and communicate in a pleasant, friendly and professional manner at all times.  Maintain a professional work environment with supervisors, managers and staff.
26.    Meet the attendance guidelines of the job and adhere to regulatory, departmental and company policies.
27.    Must complete all required SGC Training programs within nine (9) months from commencement of employment.
28.    Attend all necessary meetings.
29.    Duties, responsibilities, requirements and expectations