Marketing Manager

<h2>Overview</h2> <p>We’re looking for a strategic and hands-on <strong>Marketing Manager</strong> to help drive brand awareness, demand, and growth across multiple channels. This role is ideal for a marketer who can balance big-picture strategy with day-to-day execution — someone who’s equally comfortable managing campaigns, collaborating cross-functionally, and diving into performance metrics. This role supports marketing for all business lines (hospice, home health, and palliative) and corporate departments (recruiting, human resources, sales, etc.)</p> <p>You’ll play a key role in turning business objectives into integrated marketing programs that support both corporate initiatives and local market needs.</p> <h2>About You</h2> <p><strong>Qualifications</strong></p> <ul> <li>Bachelor’s degree in Marketing, Communications, Business, or a related field</li> <li>7+ years of experience in marketing, brand management, or integrated campaign execution</li> <li>Strong understanding of digital marketing channels (paid media, SEO, email, social)</li> <li>Proven ability to manage multiple projects simultaneously in a fast-paced environment</li> <li>Experience working with cross-functional teams and external vendors</li> <li>Data-driven mindset with comfort analyzing performance metrics and KPIs</li> <li>Excellent written and verbal communication skills</li> <li>Healthcare, multi-location, or B2B/B2C hybrid experience is a plus</li> </ul> <p><strong>Strong skills in the following areas: </strong></p> <ul> <li>Lytho Workflow or similar creative project management experience</li> <li>Microsoft Teams and Office skills (PowerPoint, Word, Excel)</li> <li>Team player, positive attitude, self-starter</li> <li>Ability to think through projects and assess resources</li> <li>Strong communication skills, both verbal and written</li> <li>Highly detailed and organized</li> </ul> <h2>We Offer</h2> <p><strong>Benefits for All Associates (Full-Time, Part-Time &amp; Per Diem):</strong></p> <ul> <li>Competitive Pay</li> <li>401(k) with Company Match</li> <li>Career Advancement Opportunities</li> <li>National &amp; Local Recognition Programs</li> <li>Teammate Assistance Fund</li> </ul> <p><strong> </strong></p> <p><strong>Additional Full-Time Benefits:</strong></p> <ul> <li>Medical, Dental, Vision Insurance</li> <li>Mileage Reimbursement or Fleet Vehicle Program</li> <li>Generous Paid Time Off + 7 Paid Holidays</li> <li>Wellness Programs (Telemedicine, Diabetes Management, Joint &amp; Spine Concierge Care)</li> <li>Education Support &amp; Tuition Assistance (ASN to BSN, BSN to MSN)</li> <li>Free Continuing Education Units (CEUs)</li> <li>Company-paid Life &amp; Long-Term Disability Insurance</li> <li>Voluntary Benefits (Pet, Critical Illness, Accident, LTC)</li> </ul> <p> </p> <p><strong>Apply now to become a driving force in our marketing team where your leadership will help expand access, build partnerships, and transform care. </strong></p> <h2>Legalese</h2> <ul> <li>This is a safety-sensitive position</li> <li>Employee must meet minimum requirements to be eligible for benefits</li> <li>Where applicable, employee must meet state specific requirements</li> <li>We are proud to be an EEO employer</li> <li>We maintain a drug-free workplace</li> </ul> <h2>Location</h2>Heartland Hospice <h2>Our Company</h2> <p></p> <p> </p> <p>At Heartland Hospice, part of Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.</p> <p> </p> <p>Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.</p> <p> </p> <p>Our nationwide reach is powered by a family of trusted brands that include:</p> <ul> <li><strong>Hospice care:</strong> Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon</li> <li><strong>Palliative care:</strong> Empatia Palliative Care, Emerald Coast Palliative Care</li> <li><strong>Home health care:</strong> Heartland Home Health</li> <li><strong>Advanced illness management:</strong> Illumia Health</li> </ul> <p> </p> <p>With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.</p>