VP Brand Creative B2C & B2B - Premium Brands (F/M/X)

Company Description

🌍 Join Accor – a professional journey at the heart of a committed, international and transforming group

Accor, a global leader in hospitality, present in more than 110 countries with 5,500 hotels, welcomes you to its offices located in Issy-les-Moulineaux.

This is where the Group’s global expertise comes together: strategy, finance, human resources, legal, technology, marketing, sustainability, communication, audit, procurement, etc.

Joining Accor means actively contributing to defining, structuring, and supporting the transformation of an international group, in direct connection with operational teams around the world.

Job Description

1. Brand Creative Vision & Identity Leadership

• Define and maintain a distinctive creative vision for each brand, ensuring a seamless expression across the entire guest journey—from inspiration to post-stay engagement.
• Lead the development of each brand’s full identity ecosystem—including visual identity, tone of voice, brand personality, motion design, and all brand collaterals—ensuring coherence, distinctiveness, and scalability across touchpoints. (including Website)
• Establish and uphold art direction and creative standards, ensuring consistency across all communications and brand expressions to reinforce brand equity.
• Lead the continuous evolution and governance of brand websites, ensuring alignment with the brand platform, tone of voice, and overall look & feel, while positioning all digital content as a cohesive and consistent expression of the brand.

2. Integrated Campaigns & Guest-Centric Storytelling

• Lead the development of full-funnel brand campaigns, grounded in guest insights, cultural trends, travel behaviors, and competitive hospitality landscapes. (multi touchpoints)
• Craft compelling Full Funnel briefs and storytelling platforms that inspire travel, elevate brand perception, and drive both awareness and conversion (including all channels and OTA environments).
• Curate and direct a best-in-class ecosystem of agencies, creators, and storytellers to deliver impactful campaigns across all guest-facing channels.
• Developp the content CRM Campaign (design system, tone, messaging framework, Look & Feel)

3. Content Ecosystem alignement

• Oversee the development of a cohesive content ecosystem ( 360° assets), ensuring alignment across brand storytelling, digital platforms, social media, partnerships, and loyalty programs.
• Drive the creation of scalable and adaptable brand assets (campaigns, templates, motion, editorial content) to support global and local market needs.
• Ensure consistency and quality of messaging and creative assets across all paid, owned, and earned channels, strengthening brand visibility and engagement.

4. Creative Governance, Innovation & Performance

• Lead global creative governance, ensuring alignment across regions, brand teams, and partners while enabling local relevance and cultural nuance.
• Champion innovation by integrating emerging technologies, data, and new content formats to enhance premium hospitality storytelling.
• Define and track performance metrics, adopting a test-and-learn approach to continuously improve brand impact, guest engagement, and commercial outcomes.

5. Web, app and direct digital brand experience

• Partner with Digital, E-commerce, UX, and Content teams to shape the brand experience across web and app touchpoints
• Ensure the brand is expressed consistently and powerfully in direct digital environments, from inspiration to conversion
• Influence content architecture, landing pages, merchandising, campaign integration, and storytelling across brand-owned platforms
• Contribute to improving the user journey, conversion quality, and content effectiveness in partnership with enterprise teams
• Champion a guest-centric view of digital journeys, balancing brand expression, simplicity, and commercial performance

6. Leadership, Stakeholder Management & Budget Ownership

• Lead, inspire, and develop cross-functional and creative teams, fostering a culture of excellence, collaboration, and innovation across global and regional structures.
• Manage key internal and external stakeholders—including brand teams, agencies, and strategic partners—ensuring alignment, clarity, and high-quality execution.
• Oversee budgets and resource allocation, optimizing investments across campaigns, content, and creative development to maximize brand impact and return on investment.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferre