Sr Thought Leader Liaison (TLL) - Rare Blood Disorder

Rare Blood Disorders (RBD) Senior Thought Leader Liaison (TLL)

​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity, and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

The Opportunity:

The Senior TLL role is integral to successfully delivering the Marketing Vision for the Rare Blood Disorders (RBD) Portfolio, including Hemlibra, PiaSky, and future line extensions/ NMEs. The Senior TLL plays a critical role in garnering insights from customers to shape strategy and execution, and develop advocacy with Therapeutic Area Experts (TAEs) to shape market beliefs and behaviors. The Senior TLL will also leverage their strong relationships with our TAEs to connect them with decision makers across Genentech to support our RBD objectives. We are looking for TLLs with the capability to help translate and execute RBD strategies and Squad priorities to local/regional Customer Engagement opportunities within the ecosystems (local field teams). Qualified candidates should have expertise in bleeding disorders or classical hematology or  have the ability to get up to speed quickly. Strong candidates will have demonstrated the ability to inspire & influence, show leadership and collaboration skills, be strategic, and be able to thrive in a cross-functional matrixed organization. 

Key Roles & Responsibilities:

• Establish and foster effective partnerships with National and Regional Thought Leaders 

• Develop advocacy among National and Regional TAEs to further advance RBD and brand priorities

• Ability to understand, integrate, and synthesize insights across customers, competitors, patient advocacy groups to shape strategic planning and customer impact 

• Coordinate and communicate with internal stakeholders (e.g., Commercial  leadership, customer engagement roles (field), marketing, medical network, compliance, and legal) to ensure a cohesive and compliant understanding of Therapeutic Area (TA) strategy, priorities, and needs

• Act with urgency to ensure our TAEs are educated on the most up-to-date data and messages for our brands and markets, and compliantly correcting any misperceptions

• Partner with medical team on TAE engagement, especially at conferences 

• Compliantly manage fee-for-service activities pertaining to  TAE activities (i.e. consulting agreements…etc.) 

• Effectively influence customer perception and advocacy for current and  future products, and leverages relationships with these customers appropriately to meet the needs of all GNE partners (brand marketing, field, medical, global)

• Actively participate on core Marketing and TLL sub-teams (e.g., advisory board planning/execution, insights, congresses, speaker training for HCP and patient conferences

• Work autonomously to make decisions and act, in close alignment with the full product value proposition and  customer positioning

• Accountable for being fully knowledgeable of and compliant with all relevant company  policies and procedures, and applicable laws and regulations that govern conduct of GNE  activities 

• Business travel, by air or car, is regularly required

This is a field based position and the ideal candidate can live anywhere in the US, but proximity to a major airport is preferred due to travel requirements. 

Demonstrates Proficiency within the following Key Competencies 

Sr. Thought Leader Liaisons are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)

• Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.

• Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.

• Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.