Senior Manager, Category Management and Shopper Insights – Scintilla / Walmart

Who We Are:

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting:

Senior Manager, Category Management & Shopper Insights – Scintilla / Walmart

Job Summary

The Senior Manager, Category Management & Shopper Insights – Scintilla / Walmart is responsible for leading the category management, shopper insights, and retailer analytics agenda for Wrangler, with a primary focus on Walmart and Scintilla-enabled decision support. This role develops strategic alliances with internal teams and retail partners to deliver enhanced business results for Walmart and Wrangler.

This leader serves as a trusted category advisor and the voice of the Walmart shopper, translating Scintilla, retailer POS, inventory, assortment, competitive, syndicated, consumer, and shopper data into fact-based recommendations that influence category strategy, assortment, merchandising, pricing, promotions, omnichannel execution, and customer planning. The ideal candidate is highly skilled at storytelling with data, presents recommendations with clarity and analytical rigor, and continuously seeks out new data sources, tools, technologies, and methods to improve the quality and impact of insights.

Key Responsibilities

Category Strategy & Retail Marketplace Leadership

• Lead Wrangler and Walmart category management activities.
• Serve as an internal and external thought leader on Walmart shopper dynamics, retail trends, competitive activity, and evolving physical and digital shopping behaviors.
• Develop holistic omnichannel category strategies that connect shopper behavior, category performance, competitive dynamics, brand priorities, and retailer strategies.
• Identify whitespace opportunities, assortment gaps, competitive threats, and commercial growth levers using internal, industry, retailer-specific, and syndicated data sources.
• Define category growth platforms and strategic recommendations that support line reviews, Joint Business Planning, QBRs, annual planning, and customer strategy discussions.

Scintilla / Data Integration & Advanced Analytics

• Leverage Scintilla and related retailer data environments, combined with other data sources, such as Circana, or PlacerAI,  internal sales data, customer information, and other sources, to build holistic category and shopper insights.
• Analyze POS, inventory, sell-through, distribution, market share, pricing, promotions, assortment productivity, shopper behavior, demographics, market trends, and competitive performance for Wrangler.
• Translate large and complex data sets into clear findings, root-cause explanations, quantified opportunities, and action-oriented recommendations.
• Continuously seek, learn, and actively use new data sources, tools, technologies, and analytical methods to improve speed, rigor, and business impact.

Merchandising, Assortment, Shelf & Omnichannel Execution

• Partner with Sales, Category Management, Marketing, Product, Supply Chain, and Analytics teams to align Walmart category strategies with Wrangler business objectives and execution plans.
• Develop fact-based assortment, planogram, adjacency, space allocation, merchandising, and activation recommendations that grow both the category and Wrangler’s business.
• Support physical and digital shelf strategy by identifying opportunities to improve visibility, navigation, conversion, and productivity across Walmart channels.
• Evaluate promotional effectiveness, seasonal programs, in-market tests, display performance, and other initiatives to generate future recommendations.

Storytelling, Customer Engagement & Influence

• Influence decision-making through objective, fact-based recommendations while building credibility as a trusted advisor to both Walmart merchants and internal Wrangler leadership.
• Support Account Executives and customer teams in preparing for and delivering retailer-facing presentations, including line reviews, JBPs, QBRs, and strategic planning sessions.
• Build influential selling stories through PowerPoint, dashboards, scorecards, and executive-ready presentations for internal stakeholders, sales teams, and external retail customers.
• Design and deliver best-in-class monthly, quarterly, and annual Category, Channel, Customer Business Reviews, and performance scorecards.

Leadership, Process Improvement & Team Effectiveness

• Drive process improvement