Associate Director, Social Marketing & Strategy (R1023695)
dentsu internationalAbout the role
Company Description
Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and is Dentsu International’s sole creative network.
Job Description
Role Purpose
- Develop, implement and optimize social media marketing strategy, managing the Social Media Strategists & Associates to deliver brand right social campaigns that deliver against predetermined KPIs.
- Provide thought leadership on emerging social media tactics and opportunities, including delivering on-time social insights to drive campaigns in partnerships with Content Lab, Creative & Influencer teams that deliver on company goals and that engage and excite a wider range of qualified consumers to the brand.
- “Oversees” and “does” – pushes work forward from the direct reports through iteration, adding of opportunities and identifying ways to make the work better.
- Oversee social media campaigns (by channel), ensuring that all social media best practices and tactics are fully integrated into the annual master marketing plan, key brand initiatives, and seasonal campaigns.
- Collaborate and ideate with cross-functional teams to develop integrated social media marketing plans.
- Direct and implement proper controls to ensure that social media marketing initiatives are implemented in a timely manner, either meeting or exceeding brand expectations.
Key Accountabilities
Communication Skills
- Actively seeks opportunities to learn and gather relevant information, eliciting information and asking appropriate questions to clarify where necessary.
- Carefully adapts the tone and style of all communication to suit the audience.
- Possesses an accomplished and persuasive written, presentational and speaking style. Is able to quickly turn around recommendations to turn ideas into actions.
- Innovatively using information and communications technology to inform, persuade, and inspire.
Management
- Lead the development of team members to create an environment that encourages active participation, creativity, accountability, and team work with paths for advancement and improvement.
- Provides direction and gains compliance. Includes direct reports in planning.
- Takes responsibility for direct reports' activities.
- Makes self available to direct reports.
- Provides regular performance feedback.
- Develops direct reports' skills and encourages growth.
New Business
- Supports in new business efforts
Qualifications
- Expertise in and passion for the social space
- We’re looking for candidates who are excited by the internet, love that it’s ever-changing, and understand how to apply this to clients
- Agency experience
- The ideal candidate will have acted as a day to day to lead on client business and has developed client relationships; 7-9 years’ experience
Additional Information
Working with us
Joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.
We are united by four signature strengths:
Boundless Creativity – Kitsune Fox: In Japanese culture – the Kitsune Fox sees the future. We run towards the future, forever asking: what’s next? Our imagination has no limit. Our clients seek us out because we believe there is no problem we cannot solve with the power of modern creativity.
Intelligent Scale - Ryujin Dragon: The Ryujin Dragon controls the ocean and the tides. We flow the right talent around the right brief in the right moment, wherever it sits in the world. We scale our unique ideas with precision, using intelligent technology to make personal connections with millions around the world.
Obsessive Craft - Orizuru Crane: The Orizuru Crane carries the soul up to paradise. It inspires the most classic and iconic Japanese origami.
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