Senior/Lead UI/UX Designer

Zynga, the global leader in social games, is looking for a best-in-class UI/UX Specialist to join the Zynga Web3 Gaming (ZW3) organization.

As a UI/UX Specialist, you will be responsible for creating engaging user interfaces and intuitive user experiences that enhance the gameplay and overall enjoyment of our games. Qualified individuals will collaborate with Franchise Leads, to ensure a seamless integration of UI/UX elements into the game's design and mechanics.

This role supports efforts in the implementation of innovative and groundbreaking user-centered design solutions that promote ease of use, employ outstanding game/interaction design, and optimize the user experience universally in response to user testing.

The right candidate for this role is a self motivated critical thinker who is ready to embrace our culture and elevate the user experience in our games portfolio. This is a unique opportunity to contribute to Zynga’s success and be part of a world-class team of web3 gaming innovators.

Main Responsibilities:

• Collaborate with franchise leads to conceptualize, design and implement compelling UI/UX elements for our web3 games, ensuring optimal performance, responsiveness and user experience
• Create wireframes, mockups, and interactive prototypes to communicate and validate design concepts with stakeholders
• Develop and maintain design systems, style guides, and UI/UX documentation to ensure consistency and scalability across our web3 games portfolio
• Conduct usability testing and gather feedback to iterate and improve the UI/UX designs based on player input and industry best practices
• Conduct thorough user research and analysis to understand player behaviors, preferences, and motivations, and use this insight to inform the design process
• Create UI design/layouts, high-fidelity mock-ups for pre-visualization during pre-production
• Design (and create) functional animation for user interactions
• Partner with technical artists and engineers to implement user interface game assets in the game engine
• Stay updated with the latest industry trends, emerging technologies, and design techniques, and proactively apply this knowledge to enhance the UI/UX of our games

Desired Skills and Experience:

• Bachelor's degree in HCI, Design, Graphic Design, or a related field. A combination of education and experience may substitute for a Bachelor's degree.
• Ability to adapt and work in a fast-paced setting. Be able to rapidly develop new skills and behaviors in response to changing circumstances in a dynamic and innovative environment
• Familiarity with the UX Design process: Defining usability challenges, researching the problem space, analysis of qualitative and quantitative data, designing appropriate solutions, and validating ideas through testing.
• Be organized and demonstrate good digital hygiene and adhere to established naming conventions and organizational best practices.
• Ability to co-work and communicate with multiple studio locations, teams, and partners
• An understanding of designing for games vs. task completion, specifically supporting fun and engagement
• Knowledge of how to assess and address product usability and user psychology
• Solid foundation in user interface layout design, hierarchy, color theory, and information architecture
• Capable of adapting and adhering to an established visual style and build upon it
• Some experience or familiarity with creating user interfaces in game engines (like Unity or Unreal)
• A basic understanding of the limitations and best practices when developing games for mobile devices and/or browser environments
• Demonstrates proactive self-development and interest in leveling up personal, interpersonal, and craft skills
• Skilled written and verbal communication, including technical writing
• Competency with Figma, Sketch, or other UI design tools. An understanding of Axure, Framer, or other advanced interactive prototyping packages is a plus
• An understanding of web3 and/or digital collectables a plus

What we offer you:

• Competitive salary, bonus plan and ESPP (Employee Stock Purchase Plan)
• 401K Company Match Contribution (US)
• RRSP/DPSP company match contribution (Canada)
• Health coverage, dental, disability, critical illness, EAP, and life insurance (Canada)
• Medical, dental, vision, EAP, life insurance, and disability benefits (US)
• Virtual mental health and neurodiversity support programs
• Global Fitness reimbursement program
• Global Wellbeing Program
• Financial wellness program with unlimited access to certified financial planners
• Discretionary Time Off policy for many employees
• Family planning support program