AVP, Legal - Marketing

Job Description:

Role Summary/Purpose:

As AVP, Legal Marketing, you’ll be responsible for providing legal oversight and support to Marketing teams in the development of marketing campaigns and processes. Reporting to the VP, Account Acquisition, Digital and Marketing Counsel, you will be part of a diverse, inclusive, supportive, and tight knit team.

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

Marketing Reviews

• Review marketing collateral for all products and platforms (with an emphasis on Health & Wellness) across all channels of communications and assess relevant processes for compliance with law/internal policies providing comprehensive feedback.

• Partner with client marketing teams to ensure the applicable audience, communication channel, client objectives and legal requirements of a marketing campaign are considered and reflected in the associated collateral and processes.

• Engage and collaborate with respective client attorney, all functions and subject matter experts, including Compliance and Risk as required to ensure potential Fair Lending, Program Agreement, Associate Training or other aspects of a client’s marketing campaign and Synchrony business considerations are appropriately addressed.

• Collaborate with Commercial Counsel on loyalty program changes, with VP, Account Acquisition, Digital and Marketing Counsel  on upgrades, prescreens, cardholder agreement updates and revisions and other matters, consult with IP Counsel on potential trademark issues, with Securities Counsel on forward looking statements and claim substantiation, with Privacy Counsel on privacy and data sharing matters related to marketing, and with Product Counsel on new concepts and Advance Promo Notice.

Client Marketing Team Support

• Provide and maintain subject matter expertise on assigned client’s loyalty program, promotions, benefits, and acquisition channels.

• Develop, maintain and drive implementation of marketing templates, guides and tools with the client marketing teams which address client-specific brand, loyalty programs, promotional financing, strategic focus, communication channels, and advertising style.

Training and Communication

• Develop templates and conduct training to present marketing legal requirements, changes in law, and applicable templates.

• Establish effective relationships and collaborate with individuals across assigned client marketing teams to ensure they have an understanding of legal/regulatory marketing requirements and feedback on marketing reviews.

• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor’s Degree and a minimum of 5 years of financial services legal or marketing experience, OR Juris Doctorate (JD) and a minimum of 3 years of financial services legal or marketing experience.

• Knowledge and understanding of relevant federal and state laws and regulations relating to financial services marketing.

• Demonstrated ability to successfully manage multiple complex matters and projects simultaneously in a matrix environment across competing priorities and across multiple functions and platforms in a fast-paced growth business

Desired Characteristics:

• Exceptional communications, relationship building, influencing and collaboration skills at all levels from associates to senior managers

• Strong judgment and ability to understand the balance between business/legal considerations

• Demonstrated ability to develop strong working relationships with cross-functional business partners

• Detail-oriented with an understanding of business systems & processes

• Ability to manage a challenging marketing review workload within established timelines while balancing frequent client expedited requests and other responsibilities

• Experience identifying, assessing, and elevating potential legal issues and analyzing limits and restrictions of marketing campaigns and impact on processes

• Knowledge of Reg. Z, UDAAP/UDAP, CAN SPAM, Dot.Com

Grade/Level: 11