AVP, Rewards Marketing - OnePay

Job Description:

Role Summary/Purpose:

Synchrony is seeking a bold, entrepreneurial, and data-driven marketer to join our OnePay Marketing organization as AVP, Rewards Marketing, supporting the launch and growth of our new Walmart + OnePay partnership. This role will be at the center of defining and executing personalized lifecycle marketing strategies that drive activation, engagement, and retention across the customer journey.

The ideal candidate will bring a fintech startup mindset — curious, resourceful, and energized by building from zero to scale. This person should be equally comfortable designing customer journeys, partnering with analytics and product teams to unlock personalization, and executing omnichannel campaigns that deliver measurable impact.

While the core focus will be lifecycle marketing, the role requires versatility and a hands-on approach — supporting acquisition, loyalty, digital engagement, and full-funnel growth initiatives across the OnePay and Walmart ecosystems.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Develop, execute, and optimize personalized lifecycle marketing programs that engage customers from onboarding through long-term loyalty.

• Lead journey design, testing, and automation across email, SMS, mobile app, and digital channels in partnership with Rewards IT and OnePay to capitalize on personalization tools.

• Work directly with OnePay to build a trust-based relationship to execute on joint growth and engagement plans.

• Partner with Analytics, Product, and Technology to leverage data and behavioral triggers that deepen customer engagement.

• Build and manage multi-channel campaigns that drive activation, reward redemption, and retention for the OnePay Walmart credit product.

• Develop creative briefs, campaign calendars, and messaging strategies aligned with customer insights and brand tone.

• Collaborate with Loyalty, Digital, and Rewards Product teams to evolve the value proposition and enhance lifecycle touchpoints.

• Lead A/B testing, measurement, and continuous optimization to improve engagement, conversion, and ROI.

• Manage agency and internal creative partners to deliver high-impact communications on time and on brand.

• Ensure marketing compliance and operational excellence across all campaigns.

• Contribute to the broader OnePay growth strategy, bringing a test-and-learn mindset and helping shape new best practices in personalization, automation, and rewards engagement.

• Perform other tasks as assigned based on business needs.

Qualifications/Requirements:

• Bachelor’s degree and a minimum of 5 years of experience leading lifecycle, CRM, or retention marketing campaigns; OR, in lieu of a degree, a high school diploma/GED and 8+ years of experience leading lifecycle, CRM, or retention marketing campaigns

• Strong  knowledge Workfront navigation to execute on marketing campaigns

• Strong background in data-driven marketing and personalization using CRM or marketing automation platforms (Salesforce Marketing Cloud preferred).

• Experience managing cross-channel marketing campaigns (email, mobile, digital, social, and direct mail).

• Proven ability to work collaboratively in a fast-paced, dynamic environment.

• Excellent communication, organizational, and project-management skills.

Desired Characteristics:

• MBA or equivalent advanced degree.

• Strong relationship management skills to deepen partnerships.

• Experience in fintech, retail credit, loyalty, or rewards programs.

• Strong analytical acumen — ability to interpret performance data and identify optimization opportunities.

• Creative problem solver who enjoys testing, iterating, and building programs from the ground up.

• Familiarity with CRM platforms for automation and personalization.

• Demonstrated ability to manage agencies and cross-functional teams.

• High energy, self-starter mindset with a bias for action and experimentation.

• Passionate about transforming customer experience through data, technology, and storytelling.

Grade/Level: 11