Marketing Director, Cell & Gene Therapy, Global Therapy Innovations (GTI)

Requisition ID:  34588  

 

At Terumo Blood and Cell Technologies, our 8,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world. For Terumo, for Everyone, Everywhere.

 

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve. Advancing healthcare with heart.

 

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Join us and help shape wherever we go next. You create your future and ours.

JOB SUMMARY

The Director, Marketing, CGT is a strategic enterprise marketing leader responsible for driving global growth, market presence, and commercial execution for the Cell & Gene Therapy business within the Global Therapy Innovations (GTI) Business Area.

This role leads global and regional marketing strategy and execution across the CGT care continuum - from cell collection through cell therapy manufacturing and delivery - translating market insights into differentiated go-to-market strategies, demand generation, and revenue impact. The position serves as a key member of the CGT leadership team, operating with a player-coach mindset and leading a high-performing marketing organization of regional and global marketers.

The role partners closely with GTI cross-functional leaders to ensure strong alignment between portfolio direction and market execution. The position reports to the General Manager, Cell & Gene Therapy. Position is based in North America (Lakewood, CO preferred, however qualified candidates from out of state will be considered, hybrid with periodic onsite presence)

 

DUTIES AND RESPONSIBILITIES

Leadership & Global Marketing Strategy

• Set the vision and provide leadership for global and regional CGT marketing teams, fostering engagement, accountability, and execution excellence.
• Own and drive the global marketing strategy, including market insights, segmentation, positioning, messaging, and the marketing mix across the CGT portfolio.
• Collaborate with Platform Technology and regional Commercial leaders on global and regional go-to-market strategy to accelerate pipeline velocity and revenue growth.
• Translate market dynamics, customer needs, and competitive intelligence into actionable marketing strategies across developed and emerging markets.
• Identify whitespace opportunities, adjacencies, and partnership opportunities to inform growth strategies and commercial prioritization.

 

Commercial Execution & Growth Enablement

• Drive demand generation, sales enablement, and funnel acceleration through customer segmentation, value propositions, channel strategy, and commercial tools.
• Lead brand growth through integrated digital engagement, omnichannel campaigns, customer programs, and global congress presence.
• Own KOL engagement strategy across scientific, clinical, and commercial ecosystems in collaboration with Scientific Affairs and regional teams.
• Integrate data, analytics, and digital solutions into marketing programs to support scalable growth and new business models.
• Track performance through KPIs, analytics, and ROI-based optimization of global and regional marketing initiatives in partnership with Marketing Communications and Commercial Operations leads.

 

Influence, Collaboration & Communication

• Serve as the global narrative leader for CGT, clearly articulating strategy and value to internal stakeholders and external audiences.
• Drive enterprise alignment by shaping understanding of customer needs, market trends, and competitive landscape across regions and functions.
• Lead complex, cross-functional initiatives that materially impact adoption, market share, and pro