Marketing Director-Global Household Products (HP)

The Global HP Marketing Director will lead marketing and support overall global strategy development for global HP segments (Closures, Monobloc, Crowns, Aerosol et al). He/she will be responsible for execution of geographical expansion, global portfolio management, new product commercialization planning and execution, pricing strategy and value proposal analysis and engagement with key brand owners to drive demand for existing and new technologies.
 

The Global HP Marketing Director must have a proven track record of developing and growing global and regional B2B businesses. Understanding of customer needs and broader value chain analysis is essential for successfully identifying new product needs and developing/commercializing via Stage Gate Process and Influence Strategy at Can-Makers and Brand-Owners.
 

This position reports to the Vice-President of Global Marketing and is a key member of the Global Packaging Marketing leadership team. Reporting into him/her, there is currently one (1) Global Marketing Managers (currently based in Europe). He/she will be based in Sewickley, PA and is expected to travel 40% of his/her time.

 

Additional Info:

Travel is up to 40%

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships. 

Market Knowledge 

•    Understands SHW Packaging Coatings position in the HP Segments with a high degree of knowledge of the product portfolio, technologies, and the strategies of key customers, brand owners and competitors.  
•    Provides unbiased, in-depth market insight for profit improvement programs via product portfolio management in alignment with Regional Market Managers and Sales Directors. 
•    Uses customer and competitor knowledge to identify and build marketing plans to improve market share, profitability and new business models to grow the Packaging Coatings sales. 
•    Utilizes market knowledge and understanding of trends to drive strategic direction of the Global and Regional HP businesses. 

Core Product Line Management 

•    Manages Global HP product core and new product lines effectively for on-going revenue and profitability improvements.  
•    Responsible for developing and managing relationships with major HP Brand-Owners across all regions to ensure new and existing products are tested, qualified and accepted with the goal of generating pack tests/approvals/demand for SHW Packaging Coatings products via value selling tools (value proposals, Safety-by-Design Protocol, Influence Strategy, etc.) 
•    Responsible for Global HP Portfolio to optimize speed to market, cross-functional resource allocation including but not limited to, R&D, Manufacturing and Regulatory. Leads Global Portfolio Reviews to assess project status, prioritization and all aspects of new product programs. 
•    Works actively across all the regions to ensure Global Portfolio Optimization and cross-fertilization strategy (transfer the product knowledge/technology from one region to another) to assess global product strategy versus regional approach. 
•    Responsible for product segment strategy and marketing plans along with Marketing Communications to ensure new product promotional materials such as Value Proposals, brochures, etc. are made available to Sales. 
•    Leads Product Management to deliver profit improvement via SKU rationalization for the segment(s), reduce manufacturing complexity, elimination of low return product lines with the goal of improving overall Working Capital 
•    Responsible for developing, communicating, and implementing effective profit improvement strategies with other functions in order to meet financial objectives. 
•    Responsible for pricing strategies for new product and for optimize costs via work with R&D and Manufacturing to achieve cost reductions and other gross margin improvement at the product level in alignment with the Sales Teams 
•    Responsible for identifying and managing new technology, application, and business models’ opportunities to drive diversification beyond metal packaging. 

Organizational Support 

•    Works and partners with regional Sales and R&D to support and prioritize growth agenda initiatives and portfolio management. 
•    Supports Sales and Customer Technical Service Teams during new product launches and training. 
•    Able to navigate through cultural differences, understand how customers and brand-owners operate in