Director, Marketing

Director, Marketing – Large Law  

Location: Dayton (Hybrid) or Home-Based US – preference for East Coast or Central  
 

Reports To: Sara Shaffer 

Are you a marketing leader with a track record of executing high-impact programs across digital channels? 

Do you have a passion for leading teams and building marketing strategies that generate pipeline, shape market perception, and accelerate adoption of AI solutions? 

About the Role  

LexisNexis is seeking a Director of Marketing to lead execution and performance across key marketing channels for the large law segment, including webinars, digital advertising, marketing operations, and creative development. 

Reporting to the Sr Director of Marketing, this role is responsible for translating strategic priorities into scalable programs that drive awareness, engagement, and pipeline. The Director will oversee critical marketing functions, lead a team and external partners, and ensure consistent, high-quality execution across campaigns and channels. 

The ideal candidate brings experience in enterprise B2B marketing environments, with a focus on demand generation, digital channels, and program optimization. This role requires the ability to operate effectively in a matrixed organization, partner closely with sales and product teams, and use data to continuously improve performance. Experience in legal technology, SaaS, or AI-driven solutions is valuable, along with familiarity in account-based marketing and complex go-to-market models. 

Key Responsibilities 

Program Execution & Channel Leadership 

• Leading execution of integrated marketing programs across webinars, digital advertising, and owned channels  

• Translating segment strategy into channel-specific plans that drive awareness, engagement, and pipeline  

• Driving consistency and quality across all campaign touchpoints and client experiences  

• Identifying opportunities to scale programs and improve efficiency across channels  

• Partnering with the Sr Director to align execution with strategic priorities  

Webinars & Virtual Engagement 

• Defining the webinar strategy to drive audience engagement, pipeline generation, and market positioning  

• Establishing scalable webinar programs, series, and formats aligned to key personas and business priorities  

• Guiding topic selection, speaker strategy, and content direction in partnership with subject matter experts and sales  

• Leading planning frameworks, calendars, and performance goals while delegating day-to-day execution  

• Evaluating program performance and identifying opportunities to improve registration, attendance, and conversion  

• Aligning webinar programs with broader campaigns and account-based marketing initiatives 

Digital Advertising & Campaigns 

• Defining the digital advertising strategy to drive awareness, engagement, and pipeline across target audiences  

• Leading the advertising center of excellence, establishing best practices, standards, and channel strategies  

• Guiding campaign planning, audience targeting, and budget allocation in alignment with business priorities  

• Overseeing execution across paid media channels, delegating day-to-day management while ensuring quality and performance  

• Evaluating campaign performance and driving optimization across channels, creative, and spend  

• Aligning digital advertising with broader campaigns and account-based marketing initiatives 

Marketing Operations & Performance 

• Leading the marketing operations function, providing direction and oversight across systems, processes, and performance management  

• Defining frameworks for campaign execution, lead management, and attribution in partnership with operations