Sr Manager, Brand Marketing (Action Figures)

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

The Global Marketing team sets the global brand strategy, developing marketing plans and assets for regional teams to execute in-market. We are currently seeking a Senior Manager of Brand Marketing for Action Figures to oversee all Owned IP, including Masters of the Universe (MOTU). With over 40 years of iconic heritage and memorable mythology, MOTU has inspired generations of kids and adults alike. The brand highlights the unique power in each of us to change the world for the better. This Senior Manager will be a pivotal member of the team, who will provide strategic thinking and drive key planning and activations across a variety of platforms and initiatives.

What Your Impact Will Be: 

• Build brand strategy for all Action Figure Owned IP and provide consultation on licensed brands.
• Position Masters of the Universe (MOTU) for success—executing a strong evergreen collector strategy, maximizing brand collaborations to break through with new audiences, and unleashing the power of franchise content.
• Co-author long term brand plans with Product Marketing and Franchise partners.
• Utilize business savvy, consumer empathy, and a collaborative mindset to develop culturally relevant, insight-driven, integrated marketing plans with clear objectives, strategies, tactics and KPIs. Communicate plans to cross-functional partners in clear and motivating ways to drive flawless execution, while being nimble and managing real-time pivots as the business requires.
• Partner with regional teams, commercial leads, and Mattel Creations to identify business opportunities and develop brand marketing programs to drive growth.
• Collaborate with cross-functional partners, most notably the Product Marketing team and IMC (Integrated Marketing Communications) throughout the process of developing and launching global marketing campaigns.
• Manage the global non-media budget to ensure investments are prioritized to deliver effective and efficient programs. Manage advertising and promotional spend to drive ROI.
• Create and maintain the overarching marketing calendar to drive alignment across global markets and Franchise lines of business.
• Present strategies, campaigns, and performance updates to executive audiences multiple times per year.
• Oversee Action Figure content development, including stop motion video, behind-the-scenes interviews, and other creative assets to support brand initiatives and program the MOTU social channels.
• Embody the brand perspective and voice, serving as reviewer and approver of assets and content across platforms and countries.
• Be the voice of the consumer, leaning into consumer data and insights to inform marketing strategies and planning.
• Lead fan engagement initiatives, working in close collaboration with Product Marketing.
• Develop and deliver key brand presentations for regional marketing counterparts, sharing strategies, playbooks, and assets to support activations.
• Serve as a brand champion, with an eye toward growing awareness, strengthening perception, and building brand equity. You have the power to shape MOTU for the next generation of fans!

Qualifications

What We’re Looking For: 

• Bachelor’s degree in business, marketing, or a related field. MBA preferred.
• Minimum of 8 years (6 years with MBA) experience in brand marketing—brand or agency side.
• Proven track record of strong leadership, project management and strategic thinking.
• Skill in managing programs end-to-end. This is a leader who can:
  • Craft a compelling vision and strategy
  • Be creative yet analytical and financially oriented
  • Be resourceful in addressing roadblocks
  • Be fast, efficient, and effective with time management
  • Execute strong
• Excellent communication skills, including written communication and oral presentations to small and large audiences.
  • The ability to clearly communicate a POV and inspire confidence among cross-functional teams and executive leadership.
  • A strong deck builder—able to effectively summarize detailed information into a presentation with clear narrative flow, succinct takeaways, a