Marketing Strategy, Senior Associate

Location Designation: Hybrid 

 

 

When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.

 

 

The Marketing Strategy and Business Development Team works closely with Marketing and other cross-functional leaders to help define & articulate the growth strategy for Marketing, including strategic partnership opportunities.  This team also partners with Senior Leaders in the various business and functional areas across New York Life to understand their digital marketing needs and supports development and execution of strategic initiatives and solutions to address those needs.

The team’s role typically includes framing and analyzing complex business problems, implementing innovative solutions, driving adoption of digital solutions, and playing a key role in informing and influencing decision making to ensure marketing’s brand and marketing strategy are aligned to enterprise goals.

 

Your Main Responsibilities:

• Support Marketing Leadership Team in defining transformational growth strategies to drive new customer acquisition and increase customer retention and maximize customer lifetime value.
• Support exploration of strategic partnerships and alliances that can contribute to growth initiatives.
• Support business planning for the growth initiatives that include cost benefit analysis, developing business case and outlining the steps and resources required to execute the initiatives effectively.
• Identify potential risks associated with the proposed growth strategies and develop mitigation plans.
• Provide analytical support for the development of multi-year strategy roadmap for Marketing.
• Support the prioritization of initiatives based on business and enterprise needs.
• Keep abreast of the latest trends and "best practices" in Marketing and Business Development.
• Conduct market research to identify trends, opportunities, and threats.
• Utilize data and insights to inform growth strategies.
• Collaborate with teams across the organization to execute various growth initiatives.
• Utilize data analytics and performance metrics to measure the success of the initiatives and support data-driven decisions.
• Assist with change management to minimize disruption and drive the adoption of new initiatives.
• Support KPI reporting, business reviews, and program analysis.
• Support agenda and material development for meetings with senior executives and the Board.

 

Who We Are Looking For:

• Bachelor’s degree required, MBA or master’s degree in business, marketing, or a related field strongly preferred.
• 5+ years of functional experience in management consulting/ marketing
• Experience in financial services preferred, insurance expertise is a plus. 
• Experience in developing and implementing growth strategy or business development.
• Proficiency in data analysis and research
• Outstanding critical thinking, analytical and quantitative abilities
• Broad understanding of emerging insurance and financial services industry trends and market dynamics
• Experience in driving multiple projects and work-streams, including project planning, execution, and milestone reporting.
• Strong connector of people, concepts, and applications.
• Able to translate complex concepts simply and distill key “so what’s” for an array of stakeholders.
• Ability to toggle between strategic considerations and tactical implications, helping to deliver the approach and execute to create specific deliverables.
• Strong and effective communication skills; ability to present to senior leaders, as well as peers in a clear manner, fostering dialogue and helping to drive decisions.
• Collaborative work style and leadership presence; ability to effectively interact and forge strong working relationships with team members and leaders across the organization.
• Ability to build relationships across the organization to influence areas outside direct line of reporting.
• Agile, self-starter with excellent time management skills and the ability to meet multiple deadlines while navigating the ambiguity of a dynamic work environment.

 

 

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Salary range: $105,000-$160,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes