Senior Associate, Travel Marketing Strategist

Senior Associate, Travel Marketing Strategist

We’re looking for a travel enthusiast and an experienced Marketing Strategist to drive acquisition and customer marketing for Upmarket Marketing focused on Capital One Travel.  The strategist will drive travel focused campaigns, from creative strategy through in-market execution across multiple channels. The right candidate will have experience developing and executing large-scale full-funnel marketing campaigns.  They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast paced environment. 

Key Responsibilities 

Develop and execute integrated, multi-channel marketing campaigns on a national scale to drive awareness of our Capital One Travel offerings (including a travel booking experience and more), brand affinity and customer engagement.

Shepherd multiple marketing creative projects at once from brief to execution while ensuring strategic intent aligns with execution/delivery at every step.  Work across functions and with multiple stakeholders during the process in a well managed and organized manner.

Participate as the brand strategy lead in collaborative cross-functional team (business partners, creative teams, legal, compliance, etc) and partner with them to provide strategic and tactical thought partnership to effectively drive project delivery.

Champion the brand, ensuring that all representation of our products (claims, imagery, card, etc) are in line with their respective brand personas, voice and style guides.  In addition, develop an understanding of best practices across channels and programs.

Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent.

Excellent communication and partnership skills are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment. 

Ideal Candidate

• Has experience leading marketing and brand strategy efforts in large organizations, along with a proven ability to manage multiple projects simultaneously

• Detailed-oriented with strong prioritization skills

• Highly effective communication skills with outstanding writing and presentation abilities

• Experience with a variety of marketing channels (eg: email, social, website, etc)

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work

Basic Qualifications

• Bachelor’s Degree or Military Experience

• At least 2 years of experience in brand strategy or product marketing experience with experience managing multiple channels, agency or client side

• At least 2 years of experience in planning, executing and analyzing marketing programs

• At least 2 years experience in managing creative processes, partnering with creative teams and developing marketing materials  

Preferred Qualifications

• 2+ years of experience in marketing for financial services or another highly regulated industry

• 2+ years experience in travel or ecommerce marketing

• 2+ years of experience driving optimization plans and creative strategy

• 2+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

At this time, Capital One will not sponsor a new applicant for employment authorization for this position. 

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $94,600 - $107,900 for Sr. Associate, Marketing

 

New York, NY: $103,200 - $117,800 for Sr. Associate, Marketing

 

Richmond, VA: $86,000 - $98,200 for Sr. Associate, Marketing

 

 

 

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