Performance Team Lead (Multiple Positions)

Responsibilities

About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.


Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.

About the Team
Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey!


Responsibilities
- Define the go-to-market strategy for our ever-evolving ads product, manage product campaigns, and analyze actionable insights on a wide range of surfaces including ad traffic, organic traffic, and live streaming.
- Develop end-to-end solutions for different types of marketing products to help business from different verticals create a suite of monetization products.
- Collaborate with Product Managers, Designers, and other cross-functional teams to explore the next generation of shopping experiences on our platform.
- Partner closely with Sales team to deeply understand user pain points, form business requirements, and prioritize solutions to influence the direction of product development.
- Connect with businesses directly to understand and develop solutions for their Jobs-to-be-done.
- Capitalize on the organic shopping behaviors on our platform today and facilitate retentive behaviors to provide more people value and business value.
- Build and understand the most nascent advertising products and leverage them to achieve customer goals.

Qualifications

Must have a Master's degree in Business Administration, Marketing, Management, Information Technology Management, or a related field, and 5 years of related work experience; OR a Bachelor's degree in Business Administration, Marketing, Management, Information Technology Management, or a related field, and 7 years of related work experience, out of which 5
years must be post-bachelor's, progressive related work experience.

Of the required experience, must have 3 years of experience in each of the following:
- Product marketing, including the following: (1) Developing product positioning and messaging for vertical ads solutions; and (2) Developing growth and product adoption strategies for key vertical priorities including market activation plans, tests, and applying Learn Agenda framework;
- Digital advertising, including the following: (1) campaign execution and analysis; and (2) analysis of market penetration of competitive products;
- Analyzing advertising objectives and managing marketing budgets, including Profit and Loss (P&L);
- Sales and Marketing, including the following: (1) Sales enablement, including sales training, objection handling, and capturing FAQs; (2) consumer product or technology marketing; and (3) marketing data analysis using Tableau or Looker; and
- People management, including managing teams of Product Marketing Manager (PMM) professionals.

Travel Requirement: Domestic travel required up to 25%

Type: Full time, 40 hours/week
Location: New York, NY
Salary Range: $232398 - $290160 per year

To Apply, click the apply button below. Contact lpresumes@bytedance.com if you have difficulty submitting resume through the website.

ByteDance Inc. is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Bytedance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs