Senior Manager, Content Marketing (UK Remote)

Company Description

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft, Ouriginal and ProctorExam.

Turnitin has offices in Australia, India, Indonesia, Germany, Japan, Korea, Mexico, the Netherlands, the Philippines, Sweden, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.

Job Description

As the Senior Manager, Content Marketing you will oversee the development, execution, and optimization of content strategies to drive brand awareness, engagement, and conversions, while leading a team to create high-quality, compelling content across various channels. 

This role requires a seasoned leader with strong management skills. You will be passionate about developing your team, empowering creativity, fostering a positive and productive work environment.

Responsibilities

• Team leadership: Manage and lead a team of content creators, providing guidance, feedback, and support to ensure high-quality content production. Help with project prioritization using organizational and team goals for guidance, as well as explore ways to maximize efficiency and effectiveness of team contribution and output as it relates to those goals. 
• Content strategy development: Develop and implement a comprehensive content strategy aligned with the company's goals and target audiences.
• Content planning: Manage content calendars and schedules to ensure timely delivery of content across multiple channels, including website, social media, email, and more.
• Brand standards: Ensure consistency in, language, tone, and messaging to maintain a cohesive brand voice across all communication channels.
• Cross-functional collaboration: Lead the relationship  to align to and collaborate with other departments, including global campaigns, digital, design, and product teams, to gather insights and align content with broader organisational goals.
• Web content: Plan and develop optimised and accessible content for our website.
• Performance monitoring: Establish key performance indicators (KPIs) and monitor the performance of content initiatives, providing insights for continuous improvement.
• Content creation: Write and edit compelling creative content for all campaigns to drive traffic, engagement and leads.
• Best Practice: Keep up-to-date with industry best practices, emerging trends, and new technologies to continuously improve copywriting skills and contribute innovative ideas.

Qualifications

• 7+ years of related work experience, including a minimum of 2 years team management experience in a fast paced SaaS organization.
• Proven experience managing and leading a team of content creators, fostering creativity, and ensuring effective execution.
• 7+ years exceptional copywriting skills with a focus on conversion-centric content.
• Deep understanding of content strategy, brand alignment, and thought leadership principles.
• Experience in managing relationships with external content vendors, ensuring deliverables meet quality standards.
• Creative thinking and problem-solving skills, with a passion for storytelling and brand building.
• A strong work ethic, self-motivated, and an unyielding commitment to personal growth and excellence.
• Ability to thrive in a fast-paced environment.
• Strong project management skills, including the ability to prioritize tasks and manage multiple projects simultaneously.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Strong understanding of SEO principles and best practices.
• Proficiency in SEO tools such as Google Analytics and SEMrush.
• Excellent collaboration and communication skills to work effectively with cross-functional teams and external partners.
• Background in Saas company or agency.
• Bachelor’s degree in English, communications, or related field.

Additional Information

Total Rewards @ Turnitin
Turnitin maintains a Total Rewards package that is competitive within the local job market. People tend to think about their Total Rewards monetarily — solely as regular pay plus bonus or commission. This is what they earn in exchange for what they do. However, Turnitin delivers more than just these components. Beyond the i