Senior Insight Specialist SENCE (Southern, Eastern, Northern, Central Europe) Fixed Term Contract

<h2><span><b>CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: </b></span></h2><p><span>If you currently work for Brown-Forman, please apply by clicking the <b>Careers</b> icon on the Workday portal.</span></p><p></p><p></p><h2><b><span>For best results, use Google Chrome to view this page.</span></b></h2><p></p><p></p><p></p><p></p><p></p><p></p><p><u><b>Quote from Hiring Manager </b></u></p><p></p><p><span>We are hiring a passionate and curious thinker that will be able to analyze different sources of data and  transform them into relevant insights. This person will be looking for new opportunities of growth among  the SENCE region with a specific focus on the Italian market. SENCE region consists of 29 markets  including Spain, Italy, Netherlands, Romania, Nordics, Baltics, Balkans &amp; Ukraine. It is diverse and  constantly evolving region with various consumer and industry trends and different RTM (including 1  established and 1 establishing OD markets)  </span></p><p></p><p><span>It is an exciting opportunity to work with iconic brands such as Jack Daniel’s and Gin Mare as well as  Diplomatico rum, our Tequila and emerging brands portfolio. </span></p><p></p><p><b><u>Meaningful Work From Day One </u></b></p><p></p><p><span>The Sr Insight Specialist’s scope is to positively influence company behavior through all elements of  Marketing Mix by identifying insights from various data sources, building on a regional budget of 1Mio $  on data &amp; ad hoc studies. This position is responsible for delivering analysis of multi-channels trends,  developing tools &amp; reports and close co-operation with the marketing, trade marketing &amp; sales team. The  Sr Insight Specialist is an important stakeholder in the Italian and regional marketing team to build a  reputation as an entrepreneurially spirited company, dedicated to achieving sustainable long-term  growth that acts as a trusted partner.  </span></p><p></p><p><span>This is a 12 month fixed term contract. This is a role where you willl need to be in the office 4 days per week with the option to work from home on Fridays.</span></p><p></p><p><b><u>What You Can Expect </u></b></p><p></p><p><b>Strategy and management </b></p><p><span>● Provide actionable insights that enable marketing, trade marketing and sales teams to improve the  effectiveness, efficiency and competitiveness of their brand building and sales activation  campaigns. </span></p><p><span>● Co-lead the Quarterly/Monthly Business Review preparation </span></p><p><span>● Develop and deliver brand arguments with a fact basis that are superior to competitors in the  market, resulting in increased acceptance of Brown-Forman recommendations</span></p><p><span>● Co-lead with marketing team the right design and development of ad hoc Consumer Research  according to the business questions to be <span>addressed  </span></span></p><p><span>● Support Test &amp; Learn approach across the business in cross functional projects  </span></p><p></p><p><b>Insight and trends </b></p><p><span>● Create and develop regular insightful reports based on available market data (Category, Shopper  and <span>consumer)  </span></span></p><p><span>● Drive the insight agenda for the Italian market and fold it into the SENCE regional one</span></p><p><span>● Identify opportunities and threats for B-F brands based on syndicated market data joining the dots  from various sources of information. </span></p><p><span>● Manage retail based data (e.g Nielsen, IWSR, Takeaway data etc) to help ensure Brown–Forman’s  investment in data is maximized. </span></p><p><span>● Co-lead and contributing to the Strategy and Ideation session for the Italian market and regional </span></p><p></p><p><b><u>Time Allocation<span>:  </span></u></b></p><p><span>○ Italy 60% </span></p><p><span>○ Other SENCE markets 40%  </span></p><p></p><p><b><u>What You Bring to the Table </u></b></p><p></p><p><span>● 6+ years experience in marketing environment, of which at least 3 years experience in data  analysis (research agency, data analytics, qualitative and quantitative) and working with research  tools  </span></p><p><span>● Excellent ability to communicate and influence </span></p><p><span>● Ability to work independently and use curiosity to kickstart and drive analysis </span></p><p><span>● Strong listening, presentation and storytelling skills </span></p><p><span>● Ability to translate data observations into storytelling and actionable insights</span></p><p><span>● </span><span>Ability to simplify complex analytical reports outcome for non-analytical people to understand</span></p><p><span>● Strong business acumen and judgment along with strategic capabilities </span></p><p><span>● Fluent English and Italian in reading/writing as well as <span>speaking/listening </span></span></p><p></p><p><b><u>What Makes You Unique </u></b></p><p></p><p><span>● Experience delivering Nielsen Presentations and regular reporting </span></p><p><span>● Experience in spirit