Digital Marketing / Email Associate

Job Description

What is the opportunity?

We are seeking a skilled Digital Marketing and Email Specialist to manage RBC Capital Markets (RBCCM)’s global email marketing efforts and provide broad marketing support across the Digital & Social Media team, as part of the Client & Marketing Strategy Group. The ideal candidate will be a versatile digital marketer who is proficient in Marketo with a strong understanding of email marketing best practices.

Email Marketing

• Subject Matter Expert in Marketo or similar marketing automation platform: Serve as the primary expert in email marketing automation, managing all aspects of RBCCM’s Marketo platform to ensure effective email campaign execution, with a strong understanding of how email marketing fits into the overall objectives of the business.
• Best Practices: Stay informed of best practices, industry trends, and AI impacts to continuously evolve RBCCM’s email strategy.
• Global Email Execution: Lead the development and deployment of global email marketing campaigns that aligns with business and marketing objectives, through the distribution of highly relevant content delivered to our target client audiences.
• Regional Email Oversight: Provide strategic governance and email execution on behalf of regional marketing teams to ensure alignment with global email strategies and best practices.
• List Maintenance and Hygiene: Manage and maintain target audience email lists to drive business objectives and manage deliverability, conversions and click rates.
• Measurement and Optimization: Track, analyze and report email campaign performance and user journeys across channels, providing insights and recommendations to optimize engagement and conversion rates.
• Partnership with Web Team: Collaborate closely with the RBCCM web team to ensure seamless integration of email campaigns with web content and user experience strategies.
• Cross-Channel Coordination: Coordinate with other marketing channels such as social media, paid media, and website management to ensure a cohesive strategy.
• Focus on Personalization: Create personalized email campaigns to enhance engagement and conversion rates.
• Data-Driven Strategy: Take a strong data-driven approach to continuously refine email and digital marketing strategies based on insights and performance metrics.
• Team Collaboration: Collaborate effectively with the Digital & Social Media team, as well as stakeholders across Client & Marketing Strategy, RBC Capital Markets business units, and other RBC lines of business.

Digital Marketing Support

• General Activity Support: Assist the Global Head of Digital & Social Media with various digital marketing activities, including campaign planning, content creation, and analytics.
• Quality Assurance (QA): Provide QA support across the Digital & Social Media team, ensuring the accuracy and effectiveness of all digital channels.

What do you need to succeed?

• Minimum 5 years of experience in email marketing and digital marketing  
• Advanced proficiency in Marketo
• Strong understanding of email marketing best practices, including list management, segmentation, Account Based Marketing and A/B testing.
• Bachelor’s degree in Business Administration is required, a concentration in Marketing or Communications is preferred
• Strong communication and copywriting skills is required
• Experience in HTML, GA4, and deliverability tools is preferred 
• Highly organized and entrepreneurial, with a strong drive for client service.
• Ability to thrive in a fast-paced, independent, corporate environment interacting with senior leadership and clients, while managing multiple projects simultaneously
• Excellent relationship management and partner development capabilities and skills
• Experience managing multiple, high-visibility projects
• Strong analytical skills with a focus on optimization
• Experience across Microsoft Office, with strong experience in Excel

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program includes competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a d