AWS Alliance Sales - CPG/Retail (North America)

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

ALLIANCE SALES, AWS – CPG & RETAIL 

Location: Remote US

Focus: Consumer Packaged Goods & Retail 

Region: North America 

 

The Opportunity 

VML Enterprise Solutions is scaling our AWS alliance-powered sales capability within the CPG & Retail vertical. We're seeking a strategic partner seller to drive joint business development and go-to-market initiatives with AWS's Pan-Amazon teams—including AWS vertical sales, Amazon Ads, and Amazon Marketing Cloud (AMC)—to accelerate revenue growth for VML's customer experience and data transformation solutions. 

 

This role sits at the intersection of alliance activation and enterprise sales. Working as a key liaison between VML and AWS/Amazon sales organizations, you will develop and execute joint account plans, coordinate co-selling activities, and ensure alignment of both organizations' strategies. This requires deep understanding of AWS's partner programs, co-selling motions, and the ability to navigate both organizations to drive mutual success in target CPG and retail accounts. 

 

You will carry quota and own accounts—but your primary motion is partner-sourced and partner-influenced pipeline, not solo hunting. Your success fuels further AWS investment in VML. 

 

Role Summary 

This is a quota-carrying alliance sales role focused on co-selling with AWS across CPG & Retail industries. You are both client-facing and partner-facing—building pipeline through AWS co-sell coordination while positioning VML's customer experience, commerce, and data solutions to consumer goods and retail clients. 

 

You will drive two interconnected motions: 

 

Co-Sell Activation: Build relationships with AWS Pan-Amazon teams (PSMs, ISRs, Amazon Ads specialists, AMC teams), coordinate joint account planning, and convert AWS-sourced leads into qualified VML opportunities. 

 

Client Engagement: Lead client workshops, executive presentations, and pursuits from qualification through signature—leveraging AWS resources, funding, and credibility throughout the sales cycle. 

 

Accountability Model: Individual quota with revenue targets. Success is measured by closed business, pipeline generation through AWS co-sell, win rate on AWS-sourced opportunities, and depth of AWS field team engagement. 

 

Core Responsibilities 

1. AWS Co-Sell Activation (50%) 

• Build and maintain executive-level relationships with AWS Pan-Amazon leadership, PSMs, ISRs, and industry specialists 
• Develop and execute joint account plans with AWS CPG & Retail vertical teams 
• Coordinate co-selling activities with Amazon Ads and