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Sales Representative, Aftermarket

ASSA ABLOY
Utah, UT, US, 84116, United Statesfull_timeVerifiedPosted 1 May 2026

About the role

     

 

Sales Representative, Aftermarket

 

Location: Salt Lake City, UT

 

ASSA ABLOY is a global leader in door opening solutions dedicated to providing a safe, secure, and accessible building environment. Every day, we help billions of people move through a safer, more open world with ease. If you’ve ever walked through an automatic door, stayed in a hotel, or gone through passport control, you’ve probably used one of our products or services. ASSA ABLOY’s offerings include products and services related to locks, doors, gates, and entrance automation such as controlling access and confirming identities with keys, cards, tags, mobile and biometric identity verification systems, mechanical and digital locks, cylinders, security doors and automated entrances.

 

Are you as passionate as we are in servicing our customers in the healthcare, school, university, military, and commercial building setting?  We provide unsurpassed security and life-safety solutions and the essential support services (LEED consultation, code compliance, access control system integration, product research and selection, specification writing services, technical support, etc.) to ensure well-functioning doorway systems in the commercial building industry.  If so, we have an exciting opportunity on our ASSA ABLOY sales team that is meant for you.

 

What you will be doing:

 

As an Aftermarket Business Development Representative, you will be responsible for generating demand, awareness, and revenue for ASSA ABLOY brand solutions within the Aftermarket Channel, specifically focused on Wholesale Distribution partners, Security Professionals (locksmiths), Systems Integrators and other related trade partners.  Developing key customer relationships, program selling, product training, and joint sales/training activities will be critical for success in this role.

 

Key areas you will contribute to in the role include:

 

  • Build awareness, support, and sales within specific target list of Aftermarket Channel Partners: Hardware & Electronic Wholesalers, ASSA ABLOY Security Partners (AASP), Locksmith Security Professionals, Systems Integrators, and additional targeted trade partners as assigned.
  • Align and support efforts of local colleague focused on Wholesale Distributors, Security Professionals, & Systems Integrators to cross-sell within customer base.
  • Develop a business plan focused on growing sales of discretionary, core products and new technologies with Aftermarket Channel Partner targets.
  • Identify inventory opportunities and plans to increase ASSA ABLOY product sales. 
  • Develop plans with partners to include training, sales activities, and marketing initiatives.
  • Implement lead generation & management techniques to facilitate sales and service opportunities for AASPs with ASSA ABLOY install base.
  • Establish a regular cadence of sales calls to direct and indirect customers with the expectation of building strong relationships with all levels of customer employees (warehouse, inventory, operations, sales, marketing, and management).
  • Utilize Salesforce CRM to manage account contacts, business plans, lead sharing, and activity follow-up.
  • Facilitate sales and product training to key customers.
  • Organize and attend local/regional trainings, tradeshows, conferences, and other industry events.
  • Stay up to date on ASSA ABLOY brand products, trainings, new product launches, and marketing initiatives.

 

How we will measure success:

 

  • Sales through direct and indirect customer partners.
  • Wholesale Incentive Parter Program.
  • ASSA ABLOY Security Partner Program.
  • Point of sales (sell through).
  • Discretionary stock conversions.
  • Strategic activities with key partners (training, field sales initiatives, marketing programs, etc.).
  • Frequent engagement with Local, Regional, and National leadership.

 

What we are looking for:

 

  • You have an entrepreneurial spirit and are excited about selling a full range of door opening solutions.
  • You are detail-oriented, organized and known for follow-up habits.
  • You are a self-motivated, organized individual who takes pride in attention to details and accuracy in their work.
  • You are data-driven and organized to be able to create, track, and present results.
  • You're a multi-tasker who can manage time and projects proficiently.
  • You have strong written and verbal communication skills.
  • You’re a strong active listener and negotiator.
  • You can work independently b

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Company

ASSA ABLOY

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